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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The post Why Small Businesses Need a Media Database appeared first on Cision.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business. Here are some reasons why.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

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How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “If local businesses are plugged into new technologies, it can help them grow,” he said.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Align Technology. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting. IHS Markit.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Rallying around small business.

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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Let people know if you’re involved in local events, sports teams, or other inspiration events. The post How to Choose a Press Release Topic for Small Businesses appeared first on eReleases. Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light.