Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

Small Business 74

Small Business Local Marketing Guidelines 74

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 137

Local Consumer Customer Service Small Business 137

PR Fuel

OCTOBER 5, 2020

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you can boost your business.

Small Business 52

Small Business Marketing Local Community 52

The Proactive Report

MAY 10, 2016

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly. And it won’t break the bank.

Small Business 100

Small Business Instagram Banking Fashion 100

PRSay

MAY 17, 2019

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 83

Small Business Retail Transportation Technology 83

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Ronn Torossian

JUNE 5, 2019

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

PR Fuel

JUNE 9, 2021

Let people know if you’re involved in local events, sports teams, or other inspiration events. The post How to Choose a Press Release Topic for Small Businesses appeared first on eReleases. Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light.

Small Business 64

Small Business How To Writing Conference 64

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

5W PR

NOVEMBER 21, 2016

To date, three of Small Town’s products are distributed around the U.S. Nearly two years ago, they added another element to their company, the Small Town Brewery Taproom, a local bar where people can try out all the microbrews they craft – offering 16 flavors at a time and cycling them when needed.

Small Business 103

Small Business Publicity System Community 103

Agility PR Solutions

OCTOBER 31, 2021

New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S. shoppers say supporting small businesses this upcoming holiday season is more important […]. Where will consumers be spending their money this holiday shopping season?

Consumer 146

Consumer Small Business Local Trends 146

Solo PR Pro

APRIL 18, 2017

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. It's tax time!

Small Business 40

Small Business Banking Software Mobile 40

Waxing UnLyrical

APRIL 10, 2012

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. The result? So what can they do? What’s the point? “I

Small Business 106

Small Business Customer Service Facebook Retail 106

5W PR

NOVEMBER 9, 2023

Hyper-local campaigns If a company is targeting a hyper-local audience, nano influencers with a local following can be highly effective. Cost-efficiency They are usually very cost-effective, making them suitable for startups and small businesses.

Product Launch 78

Product Launch Local Small Business Advertising 78

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Landis PR

OCTOBER 31, 2022

Originally founded by renowned Chef José Andrés in 2010 after a huge earthquake devastated Haiti, WCK is now first on the ground after a disaster, not only feeding communities with nourishing and delicious food but putting local chefs to work and training future chefs through its Food Producer Network.

Nonprofit 98

Nonprofit Local Community Small Business 98

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

AUGUST 3, 2021

Here are some common objective-setting pitfalls: We sometimes see that growing organizations or small businesses compare themselves to category leaders and end up setting unrealistic goals. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

PR Fuel

MAY 5, 2022

You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. Or, if your business recently changed hours of operation, then you may want to make a news release. The Importance of PR to Small Businesses.

Small Business 91

Small Business Comparison Writing Reputation 91

5W PR

DECEMBER 1, 2020

It’s the perfect time to shift away from all the depressing news and focus on some of the small, every day, good things happening around the country and the world. On Saturday, people started talking about small businesses and how they also need help and support during these difficult times.

Creativity 88

Creativity Pitching Small Business Media 88

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. what you can pitch your local media for the month of October. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. Pear and Pineapple Month.

Pitching 130

Pitching Financial Small Business YouTube 130

ReimaginePR

SEPTEMBER 9, 2021

Companies like Zillion Designs help small businesses connect with graphic designers to build brand logo designs as well as a branding material. For example, if it is a YouTube ad campaign video for a small business, it can be of varying lengths as long as it’s promoting the product well. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Startups and small businesses. Nonprofit organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Buzzstream

APRIL 1, 2020

Senate Small Business and Entrepreneurship Committee’s “ Small Business Owners Guide to The Cares Act. ”. Small Business Administration’s (SBA) defines it as: “An SBA loan that helps businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.”. I want to direct you to the U.S.

Financial 131

Financial Agency Crisis Small Business 131

Agility PR Solutions

APRIL 19, 2019

Seventy-eight percent of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from business news and how-to site The Manifest.

SEO 60

SEO Strategy Small Business Marketing 60

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

PRSay

JUNE 15, 2020

Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. You may get more bang for your buck donating to local organizations. Better yet, create an advisory board that meets quarterly to discuss local community involvement. Support LGBTQ charities. Designate an LGBTQ liaison.

Consumer 82

Consumer Travel Local Community 82

Solo PR Pro

FEBRUARY 15, 2022

Your small business client did not think your recent influencer activity was worth it. There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Have any of these situations happened to you? It’s no wonder practitioners believe influencer campaigns are tricky.

Small Business 99

Small Business Nonprofit Web Resources 99

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

And like any disaster, the hurricanes created heroes, from first responders to small businesses. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Here are some of the reputation “winners” born amid the chaos of the storms. Mattress Mack.

Airlines 149

Airlines Reputation Local Policies 149

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113

PRSay

OCTOBER 17, 2019

After arriving in Lewisburg, Byrum brought his nationally recognized talents to the local economy and worked as a business advisor at the Small Business Development Center at Bucknell University, counseling local businesses and helping area entrepreneurs achieve their dreams.

Ethics 76

Ethics Financial Local Newspapers 76

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.

Pitching 130

Pitching System Google Local 130