Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them.

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. VIRTUAL WORKSHOP: Solve business problems and increase employee engagement using SharePoint and Office 365.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

The Instagram Revolution for Small Business

The Proactive Report

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. Small business PR is an ongoing process.

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. For a small-business owner with a busy schedule, using social media to interact and gain insights might seem counterintuitive.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. Optimize your local search listings. Cross promote with other local businesses.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores.

Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes.

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. and Small Town signed an exclusive distribution agreement allowing Pabst to distribute all their products nationally. To date, three of Small Town’s products are distributed around the U.S.

5 tips to dominate local SEO

PR Daily

Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches.

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A marketers’ guide to local SEO

PR Daily

One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.

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A Small Business’ Guide to Beginning Influencer Marketing

GroupHigh

As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Influencer marketing is the practice of connecting your brand with online influencers , who then market your business to their followers. 1) Think Small And Influential.

I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole?

As Facebook pushes local businesses, new data-mining issues surface

PR Daily

Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. You can also now see Stories on Pages to get to know the people behind the business.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. It’s a small price to pay. Small Business Association. Ample marketing resources to keep your skills sharp and make your business more competitive.

Make Your Website a Tool to Grow Your Business

The Proactive Report

million small businesses in the US, which account for 99.7% of US businesses. Does the site help me grow my business? Well, the more important question is, what do they know about your business? There are 28.8

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Lead Sources Vary by Business and Industry.

Lessons from a Cobbler

Solo PR Pro

Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. We moved and I now I live about 50 miles from there but continue to patronize a bunch of my favorite local spots once a month or so.

Learning to Say…

Waxing UnLyrical

There’s a lot of advice for small business owners to learn to say no. And when launching a business – swamped with to-dos, events, and life – we always need it. Sponsoring a local charity to start filling in both your publicity and your warm-fuzzy quota?

Ditching the Daily Deal

Waxing UnLyrical

You see, sometime last Fall, I bought a Groupon offered by a local masseuse. Relaxed and in a state of bliss afterwards, I tipped the masseuse and chatted with her about her business. The quality of the businesses using the sites, at least where I live, seems to have declined.

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. Sandra recently began marketing her shop locally using the paid search on Google and a […].

Small biz owners prioritizing social marketing over SEO—here’s why that’s bad strategy

Agility PR Solutions

Seventy-eight percent of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from business news and how-to site The Manifest. But despite this confidence, 63 percent of small businesses prioritize social media marketing over key SEO activities such as local search and on-site […].

What the GateHouse/Gannett deal means for PR pros

PR Daily

Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. Gannett publishes USA Today, in addition to many well-known local newspapers. Build your local SEO.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The challenges of small business PR may seem insurmountable -- let’s be painfully honest for a moment. Small business PR can make the difference between a company that fizzles and one that sizzles. It has real, tangible benefits for your small business PR.

Report: PR pros aim to increase online reputation monitoring

PR Daily

Many small-business communicators prepare by tracking. A recent Clutch report of small business PR pros revealed that 88 percent monitor their organizations’ online reputations at least every quarter, with many aiming to be more proactive in 2019.

Rebuilding after hurricanes: How storytelling can drive recovery

PR Daily

Small businesses face particular challenges, having lost customers, inventory, and office space. Grim though those estimates are, recovery and even renaissance is possible for small businesses, especially if they can tell their stories in a compelling way.

In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

After arriving in Lewisburg, Byrum brought his nationally recognized talents to the local economy and worked as a business advisor at the Small Business Development Center at Bucknell University, counseling local businesses and helping area entrepreneurs achieve their dreams.

How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

3 tactics to amplify your PR campaign

PR Daily

Let’s say you’re representing a small business in a mid-size to large city. Look for a local issue, maybe a newly implemented ordinance or a major development, and find a unique and relevant stance, offering reporters a quote or brief interview.

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How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. local news stations are gaining viewers. The relevance of local media for a small business cannot be overstated.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

Are you helping the organization seek media coverage for their events and local fundraisers? Siera is also on the Marketing Committee for South Jersey Young Professionals Association and provides freelance social media services to small businesses in South Jersey.