Cision

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. These days a more holistic distribution strategy that incorporates not just earned, but paid, owned and shared tactics across multiple channels is a better way to reach the intended audience and inspire them to action.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Media Strategy Partner. These tours aren’t just efficient, though. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Have you been recommending a change in strategy regarding social media? He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Victorious PR

FEBRUARY 4, 2023

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. When creating content, focus on topics related to real estates such as market trends, local events, and tips for home buyers and sellers. Finally, get involved in your local community.

Real Estate 52

Real Estate Brand Branding Local 52

Victorious PR

FEBRUARY 4, 2023

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. When creating content, focus on topics related to real estates such as market trends, local events, and tips for home buyers and sellers. Finally, get involved in your local community.

Real Estate 52

Real Estate Publicity Brand Branding 52

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

Advertising 130

Advertising Advertising Publicity YouTube 130

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. The combination of outdoor and a local online presence is quite powerful. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 65

Communications Pinterest Reddit Radio 65

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Cision

AUGUST 5, 2016

They can clue you into the reasons why strategies are working, or what needs improvement. Once you understand what they’re likely to discuss or share, you can adjust your content strategy accordingly. Most brands divide audiences by the sales journey: prospects, customers and the rest of the world.

Brand 120

Brand Branding Sports Radio 120

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

Communications 185

Communications Crisis System Healthcare 185

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! That’s not going to happen with an ad running on Facebook.

Real Estate 52

Real Estate Publicity Television Radio 52

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Do you have an ongoing social media campaign?

How To 265

How To Media Software Agriculture 265

Communications Conversations

JANUARY 20, 2022

However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). Think about radio talk shows. Locally, I’m a loyal listener of the Power Trip Morning Show. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Best Actress nominee Frances McDormand’s character has a clear objective and some sensible strategies.

Film 136

Film Local Leadership Radio 136

Doctor Spin

DECEMBER 22, 2023

link] It’s speculated that local London media, particularly radio, might have mentioned the traffic disruption, and possibly local papers covered the story the following day. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. What are the main components of a successful PR strategy? How do analytics drive PR strategy? If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

MAY 16, 2017

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Automotive 198

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

PR Fuel

JANUARY 24, 2022

Once you map out a goal for the campaign, you can choose a strategy to use. You may use media outlets like radio or TV for your campaign. If you run a small business, local media can help you reach your target audience. Determine the desired outcomes of your PR campaign before you create one.

Creativity 106

Creativity Data Measurement Product Launch 106

Shift Communications

JANUARY 3, 2017

Their content is often featured on NPR and their local radio affiliates. More importantly, when it comes to all your marcom endeavors in 2017, be sure that the strategies you pursue are data-driven and grounded in your broader business goals – and that before you agree to any strategy, you know your plan to measure its success.

Media 104

Media Training Technology Consumer 104

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

5W PR

SEPTEMBER 26, 2017

Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Either approach could garner great press. It is up to you to decide which will do the most good in connecting with consumers.

Publicity 83

Publicity Local Television Radio 83

Solo PR Pro

MAY 10, 2022

Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. Always start with a clear strategy. They could also be a local radio host, podcaster or blogger. 5 tips for working with the media. Ready to brush up on your media relations skills?

Pitching 58

Pitching Media Journalism Data 58

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. You also must work with local languages. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

Beyond PR

MAY 2, 2017

Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. It’s the same thing with social media and PR. Social Media = Peanut Butter.

Social Media 78

Social Media Media Local Pitching 78

PeakMetrics Insights

MARCH 14, 2019

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. The Evolution of Media Monitoring.

Media 56

Media Television Newspapers Radio 56

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Even having conferences and not inviting someone locally who is Indigenous from that area to contribute to those conversations. Absolutely.

Ethics 81

Ethics Community Conference System 81

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. manual social media searching, local news, niche publications, community events, etc., Blurred Lines between Influencers and Brands. channel and content optimization, and diversity and reach across audiences.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 8) “Consult, coach, teach.”.

Employee 147

Employee Print Writing Survey 147

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Fuel

MARCH 19, 2021

Writing press releases as if they are already leading stories is a winning strategy. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Get several others to proofread the release too. Not Too Long.

Small Business 90

Small Business Writing Engineering Infographics 90

Beyond PR

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. These days a more holistic distribution strategy that incorporates not just earned, but paid, owned and shared tactics across multiple channels is a better way to reach the intended audience and inspire them to action.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Barokas

DECEMBER 4, 2018

Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in. Predictions and New Year’s Resolutions : Most teams begin collecting their thought leader predictions and building the outreach strategy for them in October.

Survey 60

Survey Enterprise Radio Print 60