5W PR

SEPTEMBER 26, 2017

Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Either approach could garner great press. It is up to you to decide which will do the most good in connecting with consumers.

Publicity 83

Publicity Local Television Radio 83

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

JANUARY 24, 2022

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. You also must work with local languages. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. She also interviewed a program participant served by Goodwill as part of that. manual social media searching, local news, niche publications, community events, etc., Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. What will your strategy be?

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. A5: It was when I worked remotely for a publishing company. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

Prakkypedia

NOVEMBER 13, 2019

Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.

Radio 24

Radio Tourism Government Hotels 24

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Media Strategy Partner. These tours aren’t just efficient, though. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. They can control, to some extent, how they communicate with publics and with management and the strategies they use to develop a relationship or a reputation. They cannot do so.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Even having conferences and not inviting someone locally who is Indigenous from that area to contribute to those conversations. Listen to the full interview, with bonus content, here

Ethics 81

Ethics Community Conference System 81

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this.

Crisis 78

Crisis Local Facebook Social Media 78

Solo PR Pro

MAY 10, 2022

Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. Always start with a clear strategy. This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Fuel

MARCH 19, 2021

Writing press releases as if they are already leading stories is a winning strategy. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Get several others to proofread the release too.

Small Business 95

Small Business Writing Engineering Infographics 95

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

AUGUST 23, 2016

“Over the course of a single morning, your spokesperson can conduct interviews all across the nation, maximizing exposure.”. If you’re new to the world of holiday-themed SMTs, Stephanie breaks down the how, who, what, where and when to use a satellite media tour in your holiday communications strategy.

Marketing 40

Marketing Media Radio Local 40

Cision

OCTOBER 6, 2016

In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

Beyond PR

AUGUST 5, 2016

It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News. What about if you’re a local business, whose city has been taken over by an event? And then we popped into the POLITICO Hub to catch a panel discussion on “Diversity or Disconnect?

Marketing 40

Marketing Interviews Creativity Groups 40