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Case Study: Bauer

NewsWhip

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? When we talked more about what the local and national audiences were talking about, we got a really strong response.”

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 99
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A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. Their content is often featured on NPR and their local radio affiliates. If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We

Media 104
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. Steveology.

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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Readers expect to be served with the highest quality journalism, and any story that might hew too similarly to the competition’s story is not going to pass muster. Know the paper.

Pitching 120
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. You also must work with local languages. Absolutely.

Ethics 78
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Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Bianchi Biz Blog

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. How long have you been in journalism and how did you get started? I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

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