The power of local radio: Why PR can’t ignore this media opportunity

Agility PR Solutions

Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. One of the most significant changes has been the shift from local radio stations to nationwide […].

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Is Local TV News Becoming A Morning Radio Show?

HMA Public Relations

Scott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott Hanson

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media.

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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally.

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Media Moves at & NerdWallet, ESPN Radio in East St. Louis Announces Lineup Changes


Virginia Hughes to join The New York Times, Tim Warsinskey’s new position at Advance Local, and more. Media Blog

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit.

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Meet BBC’s ‘Mr Safe’: New political editor Chris Mason’s pals joke he’s been like a 50-year-old since he was a student, he once considered being a bus driver and still subscribes to his local Yorkshire paper

Mark My Words

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . ‘I don’t know where that passion for radio and news and politics and current affairs came from. Mason took over as presenter for Radio 4’s Any Questions?, Mail Online.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database.

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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Everything You Need to Know About Earned Media

Critical Mention

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

I’ve worked for the Pepsi Cos and the United Technologies all the way down to Mom and Pop shops in the local gym. How do we make sure localized discussions with managers and supervisors are happening?” That influence of how we feel happens more so at that localized level between the two colleagues after the meeting than it was in the message during the meeting. Chats with Chip Media Bullseye Radio Feature

Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

For example, American University’s community government relations function is really much more focused on the local government and the community, because we don’t have as you might be aware, representatives in Congress. In that job, his job was to run down in the morning and turn on the antennae for the radio station, and then at night to run down in the basement and turn it off again at the end of the programming day. Chats with Chip Media Bullseye Radio

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Chats with Chip: Doug Haslam on Social Identity Theft

Media Bullseye

Doug H: One thing that was interesting is among the things I did was to file a criminal complaint, an identity theft complaint with the local police, even though nothing had been stolen. Chats with Chip Media Bullseye RadioOn the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft.

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Comparing top 2021 media monitoring vendors


Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

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10 Top Media Trends for 2021

PR Daily

On a local level it was—and will remain—easier, as outlets have to produce a lot of content with ever-dwindling staffs and are relying increasingly on outside sources to provide that content. Live radio pivots. Local news is challenged. The model for local news is changing.

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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Now is the time to up-level your marketing plan by adding in free publicity.

Early PR Lessons From Tropical Storm Harvey

PR News

You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. It’s Friday afternoon, August 25, and you’re at work in Houston. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued.

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Importance of PR in Today's Uncertain World

PR for Anyone

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I He didn’t feel that the radio life aligned with his personal goals anymore. “It’s

Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

Why COVID-19 communications plans must prepare messages for kids and families

PR Daily

As we have seen with the rollout of COVID-19 vaccines for adults, local and national conversations are littered with mis- and dis-information about the vaccine’s effectiveness and safety. Localize your outreach. Localization is particularly important when communicating to families.

The effect of news deserts on the PR industry

PR Daily

The Hussman School at the University of North Carolina released a report on the local news landscape in 2020 which reveals how, in only 20 years, a series of technological and economic developments have practically devastated the for-profit business model that nourishes local journalism.

Celebration of nurses during COVID sparks award-winning campaign for association

PR Daily

In May alone, ANA was mentioned in 354 local, regional and national print news articles. One ANA staff spokesperson appeared on a recurring segment on the Russ Parr Morning Show, a nationally syndicated radio program.

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Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

6 Tips for PR Distribution: Reach the Widest Audience

PR Fuel

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. If you intend the story to be covered on radio or TV, sending the press release at least a week prior is recommended.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless


There were newspapers, magazines, wire services, trade publications, TV and radio. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

How Roy Williams created his own Crisis PR event

The Stalwart Blog

Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks.

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage


Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives. Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.

Advertising vs Publicity

PR for Anyone

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines.

The defensive PR practitioner


I was part of a PR panel on ABC radio recently. (I In my experience, it usually occurs in organisations with a political focus (ranging from local government to federal government, to lobby groups or industry associations). I had to take care to squeeze the headphones on over my hair, held up in a bun). In our discussion of public relations, the focus was on those media managers who ‘block’ or deflect queries from journalists rather than responding swiftly and helpfully.

When a mid-tier media outlet might be better than a top-tier placement

PR Daily

This is especially important for TV, radio and podcasts, which often want to confirm your ability to handle questions and debate before putting you in front of their audiences. This is especially true with certain commodities, like ticket sales to a concert or a new local restaurant.

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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

According to Peter Weingard, CMO of New York Public Radio, many people can no longer discern the sources of news and if they are fake or real. Be global but act locally. To succeed in this global era, brands must also act locally. Take the time to give back by volunteering and unmasking the humanitarian efforts on a more localized level. You are winning trust through localization by reaching individuals on a more personal and connected level.

Case Study: Bauer


NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. When we talked more about what the local and national audiences were talking about, we got a really strong response.”

What’s Needed for a Successful Satellite Media Tour


It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning.

Lib Dems in owned media manipulation

Stephen Waddington

In fact, the quote “Lib Dems winning and on the up after by-election victory” was a claim made by party leader Jo Swinson in an interview on BBC Radio 4’s Today Programme. The Libs Dems are playing a dirty disinformation game with the oldest form of political campaign media.

Meet the Media – Warren Thayer

Landis PR

He has been on CNN and national public radio multiple times. Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. Blog courtesy of Robin Carr, LCI.

20 years later, comms pros remember Sept. 11

PR Daily

Winuk helped build the then-new NYC office of GolinHarris and served as director of PR for Radio City Productions before opening his own firm, Winuk Communications, Inc.