Federal funding for Miami and Flint comes amid locals’ criticism

PR Daily

Michigan Public Radio reported: If [the WRDA] passes, it's unclear how long it will take for the money to reach the city of Flint. There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

I’ve worked for the Pepsi Cos and the United Technologies all the way down to Mom and Pop shops in the local gym. How do we make sure localized discussions with managers and supervisors are happening?” Chats with Chip Media Bullseye Radio Feature

Trending Sources

Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

For example, American University’s community government relations function is really much more focused on the local government and the community, because we don’t have as you might be aware, representatives in Congress. Chats with Chip Media Bullseye Radio

Early PR Lessons From Tropical Storm Harvey

PR News

You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message.

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Chats with Chip: Doug Haslam on Social Identity Theft

Media Bullseye

Doug H: One thing that was interesting is among the things I did was to file a criminal complaint, an identity theft complaint with the local police, even though nothing had been stolen. Chats with Chip Media Bullseye Radio

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?


Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig.

Behind the Headlines with Phil Andrews


Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. Black PR professionals should embrace lifelong learning opportunities in the areas of PR and Communications, such as joining local and national organizations — including the Black Public Relations Society of New York and National Black Public Relations Society, Inc.

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PR 101: How to Pitch Travel Journalists


Is it local, budget friendly travel? Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Spring is here, which means travel season is upon us!

Behind the Headlines With Al Comeaux


Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. Good, authentic storytelling never goes out of style.

Emergency communications in the era of social media


It is also reported that 9 radio stations went out of service. Emergency services, victims, local authorities and organizations turned to social media to stay connected. Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years.

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The Top 50 Baseball Influencers


For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. Brad Robinson, Illinois Radio Network – @bradrobinson8.

How Social Media Is Paving a New Path for Journalism


These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

When should you start a PR campaign?

PR Daily

If something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share, you're too late. Radio is similar to TV.].

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

4 Keys to Distributing Public Service Announcements


In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

The Top 50 Social Media Influencers on Twitter


CEO of Likeable Local. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Influencer, business consultant, radio host, best-selling author, speaker, blogger . Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved.

6 Pro Tips to Create Bigger Buzz for Your Business


The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today.

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5 Ways to Reach New Audiences Through Tech Innovations


These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. Located in Toronto, he is currently the senior search marketer at Expedia Canada , the leading travel booking platform for flights, hotels, car rentals, cruises, and local activities.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.

Radio 10

The Shocking Beef about Feeding the Content Monster

Sword and the Script

And we haven’t even begun to list the local favorites. A few hundred radio stations has given way to a multitude of podcasts and satellite radio programs. by Frank Strong. The burger business tells us a thing or two about content marketing.

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Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

The goals can be varied: sometimes a company needs to reach out to a locality to explain the need for something like physically expanding a headquarters that could interrupt the normal course of business and traffic in the surrounding area for an extended period.

PR 101: How to Pitch The New York Times


Radio silence is common, and can be a telling response in itself. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Ask Your PR Agency for a Story, Not a Press Release


Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Public relations, or more precisely media relations, can be a tricky business.

How to Spy on Your Competition & Steal Their Secrets


The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The splintering of media from TV, radio, and analogue to digital multimedia and social has made marketing a complicated and messy endeavor.

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

Their content is often featured on NPR and their local radio affiliates. If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We

How to Reach Special Publics – The Woman Publics

PR Conversations

Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention.

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level. By Robin Gelfenbien.

Gifts to sharpen Dad's image

PR Daily

A membership at his local radio station. Make a donation to public radio at a certain level in his name, and earn a snazzy reward.

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11 ways PR pros can get their stories on air

PR Daily

If you want to know how to successfully pitch stories to television and radio reporters and editors, there is no better way than to go right to the source. The key for local news is how to tell a story differently than anyone else.

Larry King's 9 lessons for becoming a master communicator

PR Daily

King shared that Oprah Winfrey told him that, while on safari in Africa, she asked a local about various celebrities. The local finally stopped her and asked, "Do you know Larry King?". He's been inducted into the National Radio Hall of Fame.

Radio 14

5 ways to land a story in top-tier publications

PR Daily

tells how her relationship with a local radio host led to her product getting covered on the “Today” show: We contacted Lou Manfredini, a well-known home improvement expert to introduce him to our product, My Paint Saint.

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What’s Needed for a Successful Satellite Media Tour


It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

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Media Monitoring: How to Plan, Execute and Engage


Maybe you work closely with a local TV station and need to consider broadcast monitoring. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches.

Behind the Headlines With Jody Fisher


He began as a radio reporter before transitioning to PR in 1999. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications.

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types.

Radio 11

PRoust Questionnaire: Helen Slater

PR Conversations

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser.

Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations.

Brand journalism: Why the faulty arguments must end

PR Daily

Does entertainment reporting court local celebrities? Do local news stations give equal coverage to rival cities? Like sports, entertainment or local interest stories, brand journalism is just another flavor of journalism. Would you say a podcast is not part of radio?

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio.

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