Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

Local 113

Federal funding for Miami and Flint comes amid locals’ criticism

PR Daily

Michigan Public Radio reported: If [the WRDA] passes, it's unclear how long it will take for the money to reach the city of Flint. There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.

Local 124

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

I’ve worked for the Pepsi Cos and the United Technologies all the way down to Mom and Pop shops in the local gym. How do we make sure localized discussions with managers and supervisors are happening?” Chats with Chip Media Bullseye Radio Feature

Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

For example, American University’s community government relations function is really much more focused on the local government and the community, because we don’t have as you might be aware, representatives in Congress. Chats with Chip Media Bullseye Radio

Radio 104

Chats with Chip: Doug Haslam on Social Identity Theft

Media Bullseye

Doug H: One thing that was interesting is among the things I did was to file a criminal complaint, an identity theft complaint with the local police, even though nothing had been stolen. Chats with Chip Media Bullseye Radio

Radio 106

What is PR?

PR Warrior

PR people spend most of their time trying to get the name of their client (or employer if they operate in-house for an organisation) into newspapers or magazines, or on radio or television. What the heck is PR?

Radio 323

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.

B2B 189

Social Media Overtakes Print Newspapers as News Source

PRSay

News websites are the next most common source, followed by radio, social media and print newspapers. On TV, local news is most popular, with 37 percent of respondents saying they often see news there, compared with 30 percent for cable-TV news and 25 percent for network news.

Print 143

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

Media 265

Money Can’t Always Buy an Audience

Cision

The large TV commercial, the radio spot and the billboard have long been fundamental to political campaigns. Local TV and radio generate big revenue from those spots. How we reach an audience has changed, and this election season is providing a perfect example.

Radio 222

Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. How is your local government benefitting the community? On Jan.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

The New Era of Global: What Marketers Need To Know

PR Expanded

According to Peter Weingard, CMO of New York Public Radio, many people can no longer discern the sources of news and if they are fake or real. Be global but act locally. To succeed in this global era, brands must also act locally.

7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

Many blame Mr. Trump for the loss of confidence in the MSM, but the erosion probably started decades ago, with the rise of conservative radio. There are now five PR people for every working journalist.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

How to Boost Your Reputation on Google

Cision

As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more.

Prakky’s pick: Top sources of Australian media news

Prakkypedia

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. I really dig this South Australian online news outlet, especially its occasional Media Week column when it delves into local media news.

Radio 101

How to get broadcast coverage for your organization

PR Daily

Once you do get picked up by a local station, you have to be careful to make sure your performance. It might sound obvious, but it’s crucial to understand the purpose and logistics of each TV or radio show.

How To 181

Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations.

Radio 77

The Top 50 Baseball Influencers

Cision

For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. Brad Robinson, Illinois Radio Network – @bradrobinson8.

Sports 341

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

The goals can be varied: sometimes a company needs to reach out to a locality to explain the need for something like physically expanding a headquarters that could interrupt the normal course of business and traffic in the surrounding area for an extended period.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Mary Meeker’s Internet Trends 2019 report is a monster.

Report 129

Are old-school media channels back from the dead?

PR Daily

Radio (271 million listeners each week). Check your local media graveyard (and the infographic below) to see whether you should reconsider using these channels. Some marketing channels refuse to die—and some have returned to life.

Radio 124

8 Great Linked Tactics for Communicators

PRSay

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful.

How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout

Flack's Revenge

He proved that all politics really are local. Brat found an answer to this question – he tapped the power of talk radio. About 50 million people in America listen to talk radio, much of it from conservative commentators like Mark Levin, Glenn Beck and Laura Ingraham.

Radio 156

Behind the Headlines with Phil Andrews

Cision

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. Black PR professionals should embrace lifelong learning opportunities in the areas of PR and Communications, such as joining local and national organizations — including the Black Public Relations Society of New York and National Black Public Relations Society, Inc.

Radio 197

Behind the Headlines With Al Comeaux

Cision

Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. Good, authentic storytelling never goes out of style.

The Evolution of Media Monitoring in Political Campaigns

CivicFeed Insights

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. Political campaigns have always relied on accurate data and up-to-date voter information, but the way those statistics are gathered has changed markedly in recent years.

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership.

Film 164

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig.

How to Connect With Consumers Offline

5W PR

A business that gets involved in its local community achieves multiple objectives. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. We live in a digital world.

Timing is everything: When to issue your crisis response

PR Daily

Instead, if the situation merits comment, explain your position through a statement posted on your website and social channels or as an op-ed in the local paper. In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement.

Crisis 149

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print. Follow her for the latest news in radio and entertainment.

How Social Intelligence Can Benefit Any Brand

Cision

Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. Did you know that 90 percent of the data amassed since the first cave painting has become available in the past two years?

Brand 194

The Shocking Beef about Feeding the Content Monster

Sword and the Script

And we haven’t even begun to list the local favorites. A few hundred radio stations has given way to a multitude of podcasts and satellite radio programs. by Frank Strong. The burger business tells us a thing or two about content marketing.

Radio 128

30 jobs in the PR and marketing world

PR Daily

Sure, sometimes you have to pay your dues and work in less desirable locales, but if you can’t afford to pay your bills or the social scene has you bored to tears, it might not be worth taking the position. Public radio fellowship—New Hampshire Public Radio (New Hampshire).

Radio 101

4 Keys to Distributing Public Service Announcements

Cision

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 112

How Social Media Is Paving a New Path for Journalism

Cision

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.