PR for Anyone

JANUARY 3, 2024

Despite most of her career being under male leadership, Stacy felt a strong connection to working with both genders. Whether it’s writing a book, hosting a podcast, or speaking around the world, Stacy is committed to expanding and spreading the message of empowerment and self-love.

Corporate 130

Corporate Sports Creativity Internal 130

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. At the time of this writing, Class A common stock in Berkshire Hathaway is trading at $227,720 per share.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Create a video post, start your own series on YouTube, or Facebook live, or do a combination of these. It is a great way to demonstrate leadership and enhance your credibility with clients. Video marketing.

Leadership 62

Leadership Case Study Video YouTube 62

Cision

APRIL 21, 2015

From interns to executives, everyone has some writing skill, but many have never put together a professional video. Brand managers also need to start off slowly, with videos in the two to five minute range, and build a library/YouTube channel from there. How can you produce video for different marketing channels (desktop, mobile)?

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Use a writing style that’s personal or journal-style writing. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Another example is the YouTube brand safety crisis. Others will also write follow-ups that lean on your SME’s expertise. These assets can be powerful forms of thought leadership and effective marketing materials for customers or prospects seeking information about the breaking news.

Pitching 136

Pitching Media Privacy YouTube 136

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. YouTube is also incredibly vital to advertising. When she’s not writing you can find her at music festivals, hiking or snowboarding. Influencer marketing.

Technology 73

Technology Print YouTube Financial 73

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. And, he even added links to their sites. Barbara Rozgonyi on Clubhouse. wiredPRworks.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. He hosts his own weekly radio program for 12 years, The Small Business Radio Show on AM820, and writes regularly for the American Express Open Forum and other periodicals. How could such a busy person find time to meet so many people?

Small Business 52

Small Business Social Media Radio Media 52

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 96

Technology Ethics Tools Creativity 96

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. It advocates leadership, communication and common sense as the source of joy at work. Bruce is EMEA VP, Twitter and a former MD of YouTube. Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Write for mobile consumption. LinkedIn allows you to embed rich media (YouTube videos, Soundcloud files, embedded tweets, etc.) Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 5, 2016

The other day I caught an NPR report on the YouTubers descending on the Games. ” Listen: before writing this post, I had no clue who Brodie Smith was. million subscribers on YouTube , he’s got a more avid fan base than the New York Times , which reported last month that it had 1.2 Stop the world and let me on.

YouTube 40

YouTube Banking Video Sports 40

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. They’ll cover: Brand Awareness & Thought Leadership.

Leadership 93

Leadership Brand Branding How To 93

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). “Stick to the sensibilities of third party validation over YouTube influencers.” Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

PR in High Definition

FEBRUARY 17, 2017

Or maybe you’re dipping your toes into the water of Facebook Live, Periscope, or the newly launched YouTube Live ( if you have enough subscribers ), and are wondering how to structure it. Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all!

Video 48

Video Film Interviews Retail 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Polaris

DECEMBER 6, 2014

Thought Leadership with Mitchell (Levy) and Michael (Procopio). You’ll find Jay blogging almost daily at Convince and Convert and talking up a storm on his weekly podcast, Social Pros , and on his YouTube channel, Jay Today. Other shows listed on the network include: Inside PR with Gini Dietrich, Martin Waxman and Joe Thornley.

Marketing 147

Marketing Content Marketing Social Media Film 147

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Video credit: YouTube. The media scored as the least-trusted global institution, with social media and search engines following closely behind. What did the campaign prove?

Brand 69

Brand Branding Sports Consumer 69

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Writing 84

Writing Google Meeting Airlines 84

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Clicks on embedded YouTube videos and how long someone viewed a video. But how can you write a story about numbers without getting bogged down by the mundanity of it all? HubSpot), and/or CRMs (e.g. Salesforce).

Report 52

Report How To Marketing Analytics 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. Some organizations do not gate recordings, which in that case best practice is to upload the recording to YouTube (or Vimeo, etc.) The Struggle is Real in B2B Content Marketing [UML].

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 11) Mark Schaefer and Tom Webster.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies. But the time and money saved can easily be wiped away by the cost of brand rehabilitation.

Financial 192

Financial Reddit Advertising Advertising 192

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128