Anatomy of a leadership video
JUNE 1, 2020
There’s a lot of talk about the need for leadership right now, and not just in political circles. Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. We all agreed that would make the perfect backdrop for a leadership message, but it took a little doing. Write a good script.