Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. We all agreed that would make the perfect backdrop for a leadership message, but it took a little doing. Write a good script.

How to manage and mitigate writing-related anxiety

PR Daily

Many more of us deal with the very specific and fearsome monster of writing anxiety. You might also read the lovely memoir by Mark Saltzman, The Man in The Empty Boat , which outlines his prolonged struggle with writing anxiety. Use writing rituals.


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Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Thought Leadership vs. Content Marketing


Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content. Write well.

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. How thought leadership impacts trust Some of the high-level findings are both compelling and consistent with those from previous years.

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Write the book.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. They’ll cover: Brand Awareness & Thought Leadership. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. The post How to Build Brand Awareness & Thought Leadership appeared first on Contently. In 2010, Michael Dubin used to work at Time Inc.,

Thoughts on Promoting Thought Leadership

Reputation Us

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Here are three quick tips to get your thought leadership marketing in motion.

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

B2B PR Sense

How does your professional bio back up your thought leadership strategy? What is Thought Leadership, and Where Does My BIo Fit In? If your goal is thought leadership, your professional bio can go a long way in helping you to achieve it. What is thought leadership? How can a professional bio help put you on the thought leadership path? What Is Thought Leadership, and How to Attain It. A Professional Bio Worthy of Your Thought Leadership Strategy.

How to Write a Byline That Positions You as a ‘Thoughtful’ Leader


I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. PR Education byline bylines thought leadership Thought Leadership ContentIn fact, so many C-suite executives have columns or are self-publishing articles that it’s changed the meaning of “thought leader” from […].

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Such dot-connecting points to blogging as one of the best platforms for thought leadership. Would the data support my premise that the blog strives for thought leadership?

Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. The History of the Boilerplate and 7 Tips on Writing One. How to Write a Feature Press Release.

3 reasons why you should let us write your content

PR Daily

Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article. The post 3 reasons why you should let us write your content appeared first on PR Daily. Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

Yet, ironically, that maniacal focus can be the kiss of death when it comes to thought leadership. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It. Thought leadership demands that you step aside from what you’re selling to consider your customers’ challenges. Ramos notes that marketing mindsets are often at odds with thought leadership since they focus primarily on brands, products, and offerings, rather than their prospects’ needs.

For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’

PR Daily

Here’s what to write instead. There are multiple training functions and audiences, such as compliance, leadership development, diversity, sales., Or, better, you can rewrite the sentence to clarify what you are trying to get across: Training functions and audiences are countless and varied; they include compliance, leadership development, diversity and sales. We could write about how the rise of Big Data to personalize product recommendations steers/impacts customers.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

B2B thought leadership is the pinnacle of success for any business leader. In fact, thought leadership is one of best ways to. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. How to Use Social Media to Support B2B Thought Leadership. The first step is to create a powerful summary in your profile, which can be a great boon to your thought leadership strategy.

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Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

B2B PR Sense

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership -- create content, schedule speaking engagements, spot trends, etc. But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

Although the disciplines are designed to accomplish distinct goals, they should not fight one another or be diffused during key periods like a new product launch or fresh thought leadership direction. If paid media messages are based on a breakthrough new product technology, for example, executive leadership and bylined content topics might reflect themes of fostering innovation through business culture. The post Writing The Killer PR Plan appeared first on Crenshaw Communications.

3 essential steps for writing a speech for the CEO

PR Daily

It’s a prize writing assignment, but it has its risks. Your CEO wants you to write a speech for her, but you’ve never written for the head honcho before. As you listen later to that recording, you will be able to internalize the CEO’s speaking style and word choice, all before you even start to write. Get writing. Everyone has their own writing style, so while your approach may work better for you than mine.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

B2B PR Sense

A vision statement adds strength to your thought leadership PR strategy. How to Empower Your Small Business PR with Thought Leadership. How to Write a Vision Statement That Supports Thought Leadership PR Strategy. It is essential to your thought leadership strategy, and can bring you to the front of the pack. How to Grow Your Business with Thought Leadership PR. How to Power Up Your B2B Branding with Thought Leadership. Thought Leadership

Command Your Audience: 10 Tips for Impactful Thought Leadership Content

Stern + Associates

Follow these 10 Twitter feeds to inspire your thought leadership strategy. The post Command Your Audience: 10 Tips for Impactful Thought Leadership Content appeared first on Stern Strategy Group. Public Relations/Communications Thought Leadership content strategy thought leadership content writing tips

Are you writing news releases for your target audience or for your company’s leadership?

Axia PR

They write a news release based on what media and target audiences want to see. 8 tips for creating a news release that will result in numerous media placements and boost your exposure. It’s a problem public relations professionals encounter all the time. Then, the CEO or another C-suite executive reviews the release and adds long quotes and several paragraphs of company information to appease partners or other stakeholders. This is a huge (and common) mistake.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. What is Thought Leadership? Write a Book.

3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

If you must DIY your PR, the easiest place to start is by generating thought leadership. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. For example: “I want to show your readers how to do X, Y and Z to increase sales…” Finally, link to a couple of writing samples from your own blog so they can get a flavor for your writing.

Get in the News! How to Write a News Release

PR Fuel

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing.

The Hardest (and easiest) P.R. to Write

Flack's Revenge

All eyes turned to me when the topic of an obituary came up, as I write and work with the press (sure, it’s great to have doctors, lawyers, accountants in your family, but PR is needed too). My dad’s obit was the toughest thing to write because it was through tears – but also the easiest. to Write appeared first on. I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end.

Infographic: 8 keys to rediscover your writing magic

PR Daily

In “How to discover your writing genius (and do your best work),” she relays her own recent struggles to remain productive amid such grim global circumstances. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The findings included the following: Thought leadership earns attention. Thought leadership builds trust.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. The themes will guide pitch angles, content development, and thought leadership strategy. While a startup may elect to limit its scope to core media outreach activities, most comprehensive programs will use all the best implements in the PR tool box to support thought leadership, analyst relations, research, and other tactics. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

Why ghost blogging can't be considered 'thought leadership'

PR Daily

I fall in the "yes" camp for several reasons: Executives are busy, and, although blogging is a great way to develop one's reputation, they don't have to write the first draft. Not everyone enjoys writing, and we all know that if you don't enjoy it, you're eventually not going to do it. presidents, don't write their own speeches. She writes the first drafts, and then I add my voice, make a few changes and make sure it's a thought I am completely behind.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” This is a great strategy to appeal to journalists who you want to write about your news. The style of your writing in the headline is as important as the words you use to attract readers. Write the Headline Last. Editor’s Note: This post was updated on August, 28, 2017.

Six Questions to Build Strategic Thought Leadership

Stern + Associates

Let’s write an article for Harvard Business Review! The post Six Questions to Build Strategic Thought Leadership appeared first on Stern Strategy Group. Marketing/PR Strategy Thought LeadershipLet’s do a video! What should it be about? We need a new website! What design do we like? What’s the topic?

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Question of the Month: What Inspires Your Writing?


In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. “My writing is inspired by my passion for diversity and inclusion — I keep this lens in mind when I write. I aim to be as inclusive as possible — including in my writing.”