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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153
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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

From interns to executives, everyone has some writing skill, but many have never put together a professional video. Brand managers also need to start off slowly, with videos in the two to five minute range, and build a library/YouTube channel from there. How can you produce video for different marketing channels (desktop, mobile)?

Video 120
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What Are the New Rules of Marketing and PR?

wiredPRworks

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118
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Self-Promotion is Not Evil

Solo PR Pro

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Content Marketing. YOU may just be the best client you’ve ever had!

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The Future of a PR Pro

Critical Mention

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. Influencer marketing. YouTube is also incredibly vital to advertising. When she’s not writing you can find her at music festivals, hiking or snowboarding.