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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said.

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What Readability Level Makes Sense for Your Audience?

PRSay

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here.

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9 Strategies for Building a Winning Professional Brand

PRSay

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing.

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Integrating Owned and Earned Media

PRSay

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast.

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