Doctor Spin

JANUARY 2, 2024

I always ask the Magical PR Strategy Question. This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Here we go: The Magical PR Strategy Question Spin for the win.

Strategy 52

Strategy eBook Journalism Resources 52

Axia PR

FEBRUARY 21, 2024

In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies.

Strategy 71

Strategy Media Journalism Company 71

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

SEPTEMBER 15, 2016

Building an effective communication strategy is the key difference between companies that are successful and those that aren’t. Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal.

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Journalism Policies Strategy Survey 0

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 95

Strategy Publicity Media Video 95

Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper!

Journalism 120

Journalism Brand Branding Employee 120

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Stern + Associates

OCTOBER 5, 2023

Fluent in Mandarin, Rithmire holds seats on the editorial boards at China Quarterly and the China Journal. Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Strategy 97

Strategy Government Policies Groups 97

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Brand journalism establishes a narrative that invites your audience to be a part of.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Leading Through New Ideas and Innovation While thought leadership is a challenging PR strategy, it could also be seen as a major opportunity. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Get our free white paper now!

Journalism 120

Journalism Brand Branding Content Marketing 120

Shift Communications

MARCH 15, 2022

What does this have to do with your earned media strategy? The Times’ acquisition of Wordle is indicative of a larger strategy publishers are employing this year: diversifying their content to attract a greater number of viewers/subscribers. The question remains: why all of this should have you rethinking your earned media strategy.

Strategy 103

Strategy Media Journalism Banking 103

OnePitch

JULY 6, 2022

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. If you like this series, view additional PR 101 blogs on The TypeBar which go into the strategies that will make pitching the easiest part of the job. Email us at info@onepitch.co

Pitching 74

Pitching Journalism How To Energy 74

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Brand journalism, and what Verizon and some of these other companies are doing, is a bit different.

Journalism 140

Journalism Company Brand Branding 140

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. You must look beyond Twitter and Facebook with your PR strategy. Just take a look at the following snapshot from the Global Social Journalism Study.

Journalism 120

Journalism Social Media Study Media 120

PReview: A Blog by NewsVoir

APRIL 9, 2020

Nowadays, PR has become more accurate and more targeted by using online modern tools such as release distribution platforms, so journalism isn’t dying. The post 4 PR Strategies to Make Journalists Happy appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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Strategy Journalism Tools Blogging 83

PRSay

AUGUST 17, 2020

As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape? The short answer is: You ask journalists.

Media Relations 157

Media Relations Journalism Media Survey 157

Stern + Associates

JANUARY 10, 2024

As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.”

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Meeting Journalism Policies Groups 107

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue.

Publicity 145

Publicity Journalism Media Education 145

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Make vertical trades a MUST for PR strategy. In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand?

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge.

B2B 156

B2B Journalism Enterprise LinkedIn 156

NewsWhip

DECEMBER 19, 2019

Content strategy is a long-term investment, with each part adding to a collective that lends credibility to your work. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Strategy 103

Strategy Trends Storytelling Journalism 103

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. SEO strategies have expanded and evolved over time. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Adapting PR strategies for diverse news platforms demands flexibility, adaptability, and a deep understanding of the evolving media ecosystem.

Newspapers 130

Newspapers Social Media Data Consumer 130

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The paywall has been a monetising strategy for many – but it’s been far from plain sailing.

Journalism 48

Journalism Advertising Advertising Google 48

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. Dark Reading. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

JULY 15, 2016

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. The post Winning PR Strategies For Nonprofits appeared first on Crenshaw Communications. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer?

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Stern + Associates

MARCH 6, 2024

Acclaimed New Yorker writer and lecturer at the UC Berkeley Graduate School of Journalism, Nick Romeo discusses his latest book, “The Alternative”. Episode music by AudioCoffee: [link] The post Hear Our Favorite Moments from Season 3 of Minds Worth Meeting appeared first on Stern Strategy Group.

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Meeting Journalism Groups Technology 111

Agility PR Solutions

NOVEMBER 8, 2021

The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget.

How To 176

How To Journalism Study Strategy 176

Reputation Us

MARCH 20, 2024

A 2022 Global Business Review study published in SAGE Journals , titled “ Social Media Influencer and Corporate Brand Reputation—An Experimental Study ,” confirmed that SMIs help promote corporate reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. The post Los Angeles Business Journal Awards Konnect Agency as #1 ‘Best Place to Work’ appeared first on Konnect Agency.

Journalism 52

Journalism Agency Employee Community 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Photo credit: Pixabay ( CC0 1.0 ) .

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Journalism Brand Branding Advertising 64