Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” So, marketing winds up writing content without talking to a customer !

Leadership 129

Leadership B2B Study Survey 129

Flack's Revenge

JULY 28, 2020

Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted. I can’t say I’m a natural.

Brand 177

Brand Branding Interviews Video 177

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Shift Communications

SEPTEMBER 1, 2015

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

Interviews 60

Interviews How To Journalism Report 60

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. What Does PR Stand For? Media Relations. Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. On the candidate end, we are serving as an advocate on behalf of the candidates we interview and screen for a role. Lights, Camera, Interview. Reference: The Last But Not Least Step.

Interviews 87

Interviews Employee Financial LinkedIn 87

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. Why did you write this book? So just having it written down and being able to refer to it is a quick way to have all that information at your fingertips. And welcome back ways to simplify your life. It’s all in a new book and memory bank. Author Kay Bransford is here with her book.

Financial 130

Financial Pitching Banking Retail 130

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. The IBE made several recommendations for best practices , including: Making the codes more intuitive to locate and read.

Ethics 110

Ethics Industry Publicity Analysis 110

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut.

Tools 170

Tools Government Crisis Public Affairs 170

OnePitch

NOVEMBER 15, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Now included on the actual file name itself, or just somewhere, anywhere that you can reference easily. Her Inbox & Pitches. [0:01:46] 0:01:46] BB: Fabulous. Okay, I can hear the English accent. 0:08:25] BB: Yeah.

Pitching 75

Pitching Trends YouTube Writing 75

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Now, this is not usually what I ask on here, but how do you deal with the beat you write about like emotionally? [00:03:52] LMJ: I think it requires a certain level of both realism and optimism at the same time.

Agriculture 75

Agriculture Pitching Interviews Technology 75

PR Job Coach

SEPTEMBER 16, 2010

Get it write! Write it right the first time. So when you write, write like you speak. Whether you are networking, writing a cover letter or interviewing, keep in mind that courtesy can often get you everywhere. No I am not referring to G roucho Marx. Have you taken stock? Do not mess with success.

Writing 124

Writing Interviews Twitter Community 124

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Communications Conversations

JUNE 6, 2018

4) Can feature panel interviews with 12 people, like one friend endured recently. How are they getting away with asking prospective employees to jump through all these hoops (like 12-person panel interviews)? But, isn’t this what references are for? Maybe a writing test or small scenario test that takes under an hour?

Communications 79

Communications Marketing System Interviews 79

Flack's Revenge

DECEMBER 5, 2017

I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Agreeing to an interview and then becoming a no-show. Yet they’re really simply PR pieces. With my PR hat on, though, I’ve helped clients land these types of opportunities.

Pitching 174

Pitching Journalism Video Advertising 174

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ISEBOX

SEPTEMBER 15, 2016

So if your press release has nothing to do with what it is that journalist is known for writing about – you don’t stand a chance. When we say “research the journalist” we simply mean that it’s important to make sure that journalist typically covers what you’re writing about. Get Personal with a Custom Note Attached to the Release.

Skype 70

Skype Sports Writing Examples 70

OnePitch

SEPTEMBER 13, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. I don’t know if that’s the one you’re referring to but if –. No one else can write it. His Inbox & Pitches. [00:03:13] 00:03:13] BB: Yes. I would agree with that. Great publication.

Company 83

Company Pitching Report YouTube 83

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

OnePitch

JULY 26, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. I really like it when they refer to my latest piece, and they start it with, “Hey, Karla. Can I somehow get my client or my person involved in what you’re writing about?” Her Pitching Requests. [00:05:44]

Pitching 52

Pitching Writing Creativity Fashion 52

Mindful Marketing

FEBRUARY 4, 2024

Messages with obscure or secondary meanings, such as those with popular culture references, unconventional sign legend syntax, or that are intended to be humorous, should not be used as they might be misunderstood or understood only by a limited segment of road users and require greater time to process and understand.” Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Cision

JULY 6, 2015

Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” But what about social media?

Social Media 120

Social Media Media Wikipedia Tools 120

Public Relations Sydney

SEPTEMBER 14, 2014

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.

Media 95

Media eBook Interviews Writing 95

PR Job Coach

APRIL 12, 2011

You are what you write. I know, it may feel like work but if you take the time to target your chances of snagging an interview are greater. Leave out skills, hobbies and references. Lastly, if they want a reference they will ask. Is there some factoid about you that can be the wedge that leverages you into an interview?

Real Estate 129

Real Estate Education Fashion Interviews 129

Ethical Voices

JANUARY 30, 2023

Well, when you come from a journalism background, that’s kind of how you refer to it. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. Listen to the full interview, with bonus content, here That’s something we’ve heard all the time.

Ethics 89

Ethics Journalism Radio Television 89

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. Please refer a credible colleague !

Marketing 62

Marketing SEO Pharmaceuticals Google 62