How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We call it a background interview because it is just that – an exchange to provide background for a future story.
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