7 brands experimenting with new social media marketing approaches during COVID-19
Communications Conversations
APRIL 17, 2020
Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. Coke devotes its Twitter feed to help the needy. General Mills is using Zoom to interview execs on key COVID-related topics. Very honest.
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