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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. It's so much easier to get local media coverage.

Local 100
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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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How to pitch a successful TV interview

PR Daily

Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience. Keep it local. When pitching to local news, make sure that your pitch resonates with the local community.

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How to ace your PR job interview

PR Daily

With research, planning, and evaluation, your job interview is a lot like a PR campaign. At a recent PRSA Silicon Valley workshop, two PR pros with very different perspectives shared their insights on how to ace a job interview. Before the interview, do your homework.

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Future of local news report is a grim read

Stephen Waddington

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades.

Local 100
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Land Stories

PR for Anyone

And then, on the local level, I want you to think about what’s happening in September. So we put together a pitch related to that and she is being interviewed for NBC. Timing is everything when you want to land stories in the media.

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Pitches That Placed: How to Pitch Local News

The TypeBar

Interview with Creator of (Discussing what attendees can look forward to). The post Pitches That Placed: How to Pitch Local News appeared first on The TypeBar. On this week’s Pitches That Placed, we are highlighting a pitch that landed an on-air segment for Let’s Talk LIVE!

Local 52
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How to survive the trickiest, stickiest interview questions

PR Daily

Job interviews can be an excruciating experience. Regardless of “whether a job interview is conducted in-person or virtually,” preparation is the key, according to FlexJobs’ Career Development Manager Brie Reynolds. Interviews can be tough for employers, too.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. So when your employees are interviewed, and their quotes or images appear in the media, it can give them a real morale boost. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 105
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Future of local news report is a grim read

Wadds Inc.

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades.

Local 56
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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. If the interview process moves in a negative direction, it can be smart to withdraw tactfully. A TV station had requested an interview with one particular family being helped locally.

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State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

I am doing this because it’s the best way to keep our veterans safe, full stop,” Denis McDonough, the secretary of veterans affairs, said in a telephone interview on Monday.

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Make Zoom interviews a breeze with these tips

Axia PR

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit.

Local 85
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3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? You won’t have much success targeting your local PR if you don’t have a sense of who lives and works in your area. Consider using software that measures local traffic. Local new outlets love employee-centered articles, particularly inspirational pieces.

Local 92
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10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. In-house PR pros, marketers and external communicators often decline to make themselves or their executives readily available to local media outlets, which they now characterize as small potatoes. You would rather stumble on the local news and make adjustments before appearing before the entire country.

Local 92
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Nifty tools to record a podcast interview remotely

PR Daily

As nice as it would be to have podcast interviews occur in person, that’s not always practical, especially if you want to interview an array of guests from around the world. So, what’s the best way to record a remote podcast interview and maintain good audio? The premise is simple: Each interview participant record his or her vocals locally, either into a digital audio recorder or recording software on their computer.

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Offer interviews to investigative media – on your turf

The Stalwart Blog

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. So this nonprofit offered the opportunity for the media outlet to interview them at their location, see their operations, provide unfettered access. For organizations, if you think that the questions are certainly something that you want to address, and you have nothing to hide, offer the interview on your home turf.

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8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. Good Luck

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How bridging puts your media interview back on track

PR Daily

A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid. They use media interview bridging to take the audience from the reporter’s question to their message nearly every time. Imagine you are being interviewed about a community art program that you are launching.

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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

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Tips to Prepare for a Media Interview

Reputation Us

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. The post Tips to Prepare for a Media Interview appeared first on LTPR. A potential media opportunity can strike at any moment.

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Instagram boss defends podcast interview, how testing can reduce COVID-19 risk, and Latinx workers share about the impact of colorism

PR Daily

Broader adoption of these policies could significantly benefit local communities, as talent—and economic opportunities— disperse to a wider area. Mosseri defended his interview on Twitter, arguing that journalists online were failing to offer the full context of the interview.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

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How to Care for Your Key Customer: The Journalist

Onclusive

If you own a local clothing store, listen to your customers: What do they want more of? Interviews Journalist Interviews Journalists PRWhat inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].

Local 246
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. Butler Communications If this is your tactic – to pull in a second person or do the interview yourself – it’s important to make sure you have any necessary permissions beforehand. THIS animation – it’s hilarious!!

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3 common blunders top executives commit in media interviews

PR Daily

Top executives make many of the same media interview mistakes the rest of us do—but their missteps are often magnified, becoming headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Often, they encounter such objections during media interviews, panel discussions and contentious client meetings.

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How to Prepare for the Big Interview: Q&A With Brad Phillips

Cision

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. News in 2017 is hyper local. Prohibition Public Relations interview VuelioThey have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog?

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What to Pitch in October

PR for Anyone

what you can pitch your local media for the month of October. There’s also a bonus video in there about how to nail the interview when you get it. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

We’re basically capturing local news that’s not available outside of the local area. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. Blog Interviews Media Intelligence Media Monitoring Trends

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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national?

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Days Inn parent offers statement after employee fired over interview

PR Daily

It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas. A Washington Post article ultimately led to a Days Inn employee getting fired, and now corporate is stepping in to help clean up the mess.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: The brands MUST share my same values – Products (quality, craftsmanship, a dedication to producing beautiful and creative dishes); Food (organic or local, high quality ingredients, free of nasties— preservatives etc.). By: Kelsea Bruce, Social Media Director.

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Meet BBC’s ‘Mr Safe’: New political editor Chris Mason’s pals joke he’s been like a 50-year-old since he was a student, he once considered being a bus driver and still subscribes to his local Yorkshire paper

Mark My Words

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘It’s the perfect thing to kick back with, in the company of a cuppa, when I get home after Any Questions at the weekend’, he told Iain Dale on the LBC presenter’s All Talk podcast an interview released in July last year. Mail Online.

Radio 60
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Talking Points Podcast: An interview with Children’s Hospitals & Clinics’ Jen Swanson

Communications Conversations

In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). On the show, Jen talks about her varied background, her role in helping shape women’s leadership locally and nationally, and why she’s so bullish on LinkedIn Publishing.

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The Best Way to Handle a Bad Media Interview

5W PR

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly.

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PR Interviews: Arik Hanson – 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: The brands MUST share my same values – Products (quality, craftsmanship, a dedication to producing beautiful and creative dishes); Food (organic or local, high quality ingredients, free of nasties— preservatives etc.). By: Kelsea Bruce, Social Media Director.

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Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Looking for more tips from local pros of the journalism world?