3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.

Local 21

8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities.

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Trending Sources

How to Care for Your Key Customer: The Journalist


If you own a local clothing store, listen to your customers: What do they want more of? Interviews Journalist Interviews Journalists PRWhat inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].

Local 46

10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.

Local 13

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out.

Talking Points Podcast: An interview with Children’s Hospitals & Clinics’ Jen Swanson

Communications Conversations

In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). On the show, Jen talks about her varied background, her role in helping shape women’s leadership locally and nationally, and why she’s so bullish on LinkedIn Publishing.

Local 18

3 common blunders top executives commit in media interviews

PR Daily

Top executives make many of the same media interview mistakes the rest of us do—but their missteps are often magnified, becoming headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Often, they encounter such objections during media interviews, panel discussions and contentious client meetings.

Days Inn parent offers statement after employee fired over interview

PR Daily

It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas.

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. Butler Communications If this is your tactic – to pull in a second person or do the interview yourself – it’s important to make sure you have any necessary permissions beforehand. THIS animation – it’s hilarious!!

My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. News in 2017 is hyper local. Prohibition Public Relations interview Vuelio

Marketing in the Round with Gini Dietrich

Waxing UnLyrical

1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1). was that while in New Orleans, I was able to grab Gini to do a short interview on MITR. So, you know how I was in New Orleans last week for Counselors Academy ?

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. Leverage the local angle.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! When you’ve concluded the interview, call for a 10-minute break.

My Fellow Relacionistas


All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. Pulse of the Profession Diversity interview professionals public relationsvia The Huffington Post.

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts.

The Three Biggest Media Mistakes Top Executives Make


In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings.

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. Casterline went public with her story in a 3-hour media interview with Trexler. A scandalous story unfolded in my neighborhood in recent weeks.

How to Boost Your Reputation on Google


After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them.

Q&A with Inbound Marketer Catherine Mandler from Deluxe Corp.


Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Interviews Inbound Marketing E-Book

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations

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Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau


If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of.

10 Easy Ways to Leverage Press Coverage


This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

How to Care for Your Key Customer: The Journalist


If you own a local clothing store, listen to your customers: What do they want more of? This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories.

4 Things We Can Learn from PR Practitioners in Africa


I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.

Local 41

Guest Post: PR in the U.S. is as Heterogeneous as Europe

PR Expanded

The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. In New York, we were told that it’s not unusual for reporters – in mid-interview – to suddenly pick up their devices and start checking emails, social feeds etc.

Local 54

Email Newsletter Subscribers or Blog Subscribers: Which is Better?


Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview.

Four Ways to Streamline the Pitching Process


Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right?

Behind the Headlines With Alan VanderMolen


In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.”

Local 48

How to Effectively Communicate Your Rebrand


Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging.

5 Tips to a Successful PR Pitch


Instead, cozy up to reporters who write for your local newspaper. Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story.

How Michael Bloomberg Changed the Game, Again

Return on Reputation

Multi-media format interviews. CSR isn’t just about supporting a local cause or making environmentally-friendly commitments within your four walls, or even in your supply chain. I remember the first time I went to the Bloomberg offices with a client.

PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

The individual was to represent a line of similar complaints many of the network's local stations were getting about a particular product line. Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture.

Personal Branding: Always Be Prepared for Your Next Job Opportunity


Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview.

Brand 66

Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview. Trade publications, professional blogs, local-market news sources, and other types of media are solid targets for a new campaign. .

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva).

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness. This approach is also playing out well in certain cities with hyper local or niche outlets.

Behind the Headlines With Monique LeNoir


In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions.

How OhioHealth increased their newsroom coverage by 889% in one year


Missy Gleason : Our local PRSA had a call for entries. We just posted a really cute story on our Facebook page about a sewing guild at one of our local hospitals that made superhero capes for NICU babies, and within an hour we had upwards of 70 shares.

Five Quick and Easy Ways to Show #PR Thanks

PR Expanded

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Thanksgiving is a time to give thanks.

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