Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential.

3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.

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10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.

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8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities.

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

We’re basically capturing local news that’s not available outside of the local area. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. Blog Interviews Media Intelligence Media Monitoring Trend

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

AirPR

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

The Best Way to Handle a Bad Media Interview

5W PR

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview.

My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. News in 2017 is hyper local. Prohibition Public Relations interview Vuelio

Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. The post Interview with Influencers @laurenmagenta and @feedmedearly appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Tips to Prepare for a Media Interview

Reputation Us

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. A potential media opportunity can strike at any moment.

How to Care for Your Key Customer: The Journalist

AirPR

If you own a local clothing store, listen to your customers: What do they want more of? Interviews Journalist Interviews Journalists PRWhat inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].

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Days Inn parent offers statement after employee fired over interview

PR Daily

It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas.

3 common blunders top executives commit in media interviews

PR Daily

Top executives make many of the same media interview mistakes the rest of us do—but their missteps are often magnified, becoming headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Often, they encounter such objections during media interviews, panel discussions and contentious client meetings.

Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. The post Interview with Influencers @laurenmagenta and @feedmedearly appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. Butler Communications If this is your tactic – to pull in a second person or do the interview yourself – it’s important to make sure you have any necessary permissions beforehand. THIS animation – it’s hilarious!!

PR Interviews: Arik Hanson – 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities.

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of.

Talking Points Podcast: An interview with Children’s Hospitals & Clinics’ Jen Swanson

Communications Conversations

In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). On the show, Jen talks about her varied background, her role in helping shape women’s leadership locally and nationally, and why she’s so bullish on LinkedIn Publishing.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketing

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From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out.

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. Casterline went public with her story in a 3-hour media interview with Trexler. A scandalous story unfolded in my neighborhood in recent weeks.

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How to Care for Your Key Customer: The Journalist

AirPR

If you own a local clothing store, listen to your customers: What do they want more of? This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses.

5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

For that reason, Millennial marketing professionals must not make the mistake of thinking that they, by virtue of being Millennials, understand the nationwide Millennial market unless they spend significant time living daily life as locals (vs.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning. He was walking my way and I saw him before he saw me.

Brand Awareness: It’s All About Content

AirPR

Shashi Bellamkonda, CMO, Surefire Local. Blog Industry Insights & Trends Interviews brand awareness business leaders cmo communications PR advice PR industry PR tipsCMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

PRoust Questionnaire: Helen Reynolds

PR Conversations

I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings.

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Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts.

Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

I really miss Sunday lunch in a local gastro pub and of course the ease of traveling to other nearby countries. Marketing Leader Interviews March Communications marketing leaders Marketing Masters PR agency leaderBy Seedepth.

What We Can Learn From PR Crises

Critical Mention

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number.

I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? National media feeds the local media.

My Fellow Relacionistas

PRSay

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. Pulse of the Profession Diversity interview professionals public relationsvia The Huffington Post.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Marketing in the Round with Gini Dietrich

Waxing UnLyrical

1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1). was that while in New Orleans, I was able to grab Gini to do a short interview on MITR. So, you know how I was in New Orleans last week for Counselors Academy ?

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations