Trending Sources

Seven Tips for Preparing for a Broadcast Interview

Spin Sucks

Last month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. But we may not be prepared to do the interviews ourselves. A successful broadcast interview can increase your reach and help build your professional reputation.

FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption

Holtz Communication + Technology

In this FIR interview, co-host Shel Holtz talks with longtime FIR friend Steve Rubel, Edelman’s Chief Content Strategist, about early results from the study and their implications for communicators. Subscribe to the FIR Interviews RSS feed.

8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities.

Local 16

10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential.

Talking Points Podcast: An interview with Children’s Hospitals & Clinics’ Jen Swanson

Communications Conversations

In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). On the show, Jen talks about her varied background, her role in helping shape women’s leadership locally and nationally, and why she’s so bullish on LinkedIn Publishing.

Local 19

PRoust Questionnaire: Helen Reynolds

PR Conversations

I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse.

Local 37

3 common blunders top executives commit in media interviews

PR Daily

Top executives make many of the same media interview mistakes the rest of us do—but their missteps are often magnified, becoming headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Often, they encounter such objections during media interviews, panel discussions and contentious client meetings.

Days Inn parent offers statement after employee fired over interview

PR Daily

It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. Butler Communications If this is your tactic – to pull in a second person or do the interview yourself – it’s important to make sure you have any necessary permissions beforehand. THIS animation – it’s hilarious!!

Three Premium eBooks

Spin Sucks

Because of that, there are three premium eBooks I want you to consider this week: “The Parables of Business,&# “Social Media 4 Direct Marketers,&# and “Use Interviews to Increase Your Blog Traffic.&#. So video interviews are a win-win all round – but only when done properly.

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My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. News in 2017 is hyper local. Prohibition Public Relations interview Vuelio

5 Tips for New Grads Who Want to Work in PR (Besides Getting Experience)


Take the time to put together a professional portfolio, both an online version that you can link to on your resume and social channels as well as a print version that you can thumb through during interviews. Recruiting interviewing PR Jobs Public Relations

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts.

A Conversation with NPR’s Here & Now


An interview with a home builder may not be interesting to the average person and only acts as a promotion for the home builder. But an interview with that same home builder done just after a new report shows home sales are skyrocketing? The best interviews are the truest.

Marketing in the Round with Gini Dietrich

Waxing UnLyrical

1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1). was that while in New Orleans, I was able to grab Gini to do a short interview on MITR. So, you know how I was in New Orleans last week for Counselors Academy ?

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How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! When you’ve concluded the interview, call for a 10-minute break.

My Fellow Relacionistas


All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. Pulse of the Profession Diversity interview professionals public relationsvia The Huffington Post.

The Three Biggest Media Mistakes Top Executives Make


In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings.

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. Casterline went public with her story in a 3-hour media interview with Trexler. A scandalous story unfolded in my neighborhood in recent weeks.

Q&A with Inbound Marketer Catherine Mandler from Deluxe Corp.


Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Interviews Inbound Marketing E-Book

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau


If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of.

10 Easy Ways to Leverage Press Coverage


This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview. Trade publications, professional blogs, local-market news sources, and other types of media are solid targets for a new campaign. .

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4 Things We Can Learn from PR Practitioners in Africa


I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.

Five Strategies for Practicing Public Relations in Europe


If you set up a media interview in the U.K., be prepared for tough questions; top reporters will truly grill the executives they interview! In other words, Italy is oriented around local communities, where most decision-making occurs, rather than its capital and national government.

Guest Post: PR in the U.S. is as Heterogeneous as Europe

PR Expanded

The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. In New York, we were told that it’s not unusual for reporters – in mid-interview – to suddenly pick up their devices and start checking emails, social feeds etc.

Local 54

When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Who else is being interviewed for the story? In the public relations industry, keeping up with the news is a must.

Behind the Headlines With Alan VanderMolen


In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.”

Local 50

PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

The individual was to represent a line of similar complaints many of the network's local stations were getting about a particular product line. Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture.

5 Tips to a Successful PR Pitch


Instead, cozy up to reporters who write for your local newspaper. Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?


Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview.

Personal Branding: Always Be Prepared for Your Next Job Opportunity


Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview.

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A PR Pro’s Guide To Media Start-Ups

ImPRessions - Crenshaw Communications

The easily accessible site covers everything from the very local such as this coverage of a cannibis “trade pub” in Oregon to the topical, a tax season piece including an interview with the CEO of H&R Block , and dozens of other hard and soft news pieces.

Open Source: Top 100 Influencers and Brands


In a recent interview with Forbes, Jim Whitehurst the CEO of Red Hat , one earliest pioneers in the open source world, said “Innovation is happening first in open source.

Behind the Headlines With Monique LeNoir


In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions.

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva).

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

The goals can be varied: sometimes a company needs to reach out to a locality to explain the need for something like physically expanding a headquarters that could interrupt the normal course of business and traffic in the surrounding area for an extended period.