PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio. The ROI of publicity isn’t as instant or as cut-and-dried as advertising.

Data 78

Data Newspapers Analytics Measurement 78

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. We always attract a lot of local, regional, national and international press. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. We have a huge workload.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. Twitter: @automoblog. AutoVision News.

Meeting 78

Meeting Automotive Media Technology 78

Waxing UnLyrical

JULY 18, 2019

She also interviewed a program participant served by Goodwill as part of that. manual social media searching, local news, niche publications, community events, etc., Connect with Lauren on LinkedIn or Twitter. Her content had more than 39,000 views and more than two million engagements.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Waxing UnLyrical

SEPTEMBER 12, 2012

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing. Very basic, but it worked!

Publicity 83

Publicity Radio Nonprofit System 83

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. One person you recommend following on Twitter is… Mark Traphagen.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

JULY 2, 2018

My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio.

Measurement 40

Measurement Nonprofit Education Social Media 40

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself.

Marketing 78

Marketing Viral Consumer Agency 78

Prakkypedia

NOVEMBER 13, 2019

Tinkering’ with Facebook, YouTube and Twitter in the early days of corporate social media, and placing South Australia onto those channels; teaching myself about social media platforms and learning from others in Adelaide via a Twitter meet-up network called SocAdl. Sensibly, I thought, I tugged at the door to close it.

Radio 24

Radio Tourism Government Hotels 24

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself.

Marketing 48

Marketing Viral Consumer Agency 48

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. I’ll take it.

Journalism 52

Journalism Sports Writing Meeting 52

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. They would simply turn public relations over to local practitioners throughout the world, and few practitioners would understand or appreciate what other practitioners are doing.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). She’s done an extensive survey and in-dedpth interviews. The breadth of her skills and experience is amazing for a college student. .

Sports 0

Sports Leadership Internal International 0

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this.

Crisis 78

Crisis Local Facebook Social Media 78

Stephen Waddington

SEPTEMBER 18, 2020

A chapter a day will also be published on the website and shared via @weareproofed on Twitter. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Katy Howell.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. For one thing, your local newspaper might not be the best fit for the story.

Publicity 65

Publicity Small Business Advertising Advertising 65

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

Publicity 93

Publicity Media Facebook Newspapers 93

Beyond PR

AUGUST 5, 2016

Companies like AT&T parked complimentary charging stations in strategic locations around the conventions, and Twitter and Cleveland Clinic were among the organizations that gave out cell phone-charging sticks. What about if you’re a local business, whose city has been taken over by an event? Jump into the conversation.

Marketing 40

Marketing Interviews Creativity Groups 40