Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

Pitching 159

Pitching Privacy Resources Travel 159

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 101

Interviews Publicity Technology Social Media 101

PR for Anyone

SEPTEMBER 8, 2022

Instagram, you want to put it on there. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. If, only if, you’re not going to be on all platforms, I know that. You want to put it on your story.

Media 130

Media YouTube Video Interviews 130

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. And then get right into your pitch that propels that connection forward.

Pitching 121

Pitching Media Relations Journalism Instagram 121

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

Analytics 130

Analytics Pitching Internal International 130

OnePitch

NOVEMBER 15, 2022

Click below to follow Emma Kershaw on Twitter and Instagram. During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. Her Inbox & Pitches. [0:01:46]

Pitching 74

Pitching Trends YouTube Writing 74

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

Hotels 200

Hotels Local Interviews Viral 200

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 141

Instagram Technology Resources Employee 141

Bianchi Biz Blog

JUNE 7, 2021

What advice do you have for PR people that want to pitch you? If the news is big, give me time to interview an executive or engineer. . You can follow Roberto on Twitter , YouTube and Instagram. Finish this sentence: If I am not reporting, I am … Working on my band(s) or building something in the garage. .

Automotive 97

Automotive Meeting Media Journalism 97

Cision

AUGUST 30, 2017

Go ahead and pitch a few article ideas to that site. If you can bring new traffic to the influencer’s website and the topic is at least somewhat related, you can approach the influencer and ask if they would be interested either in contributing a guest post or in being interviewed for your blog.

Strategy 243

Strategy Writing Social Media Guidelines 243

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? If somebody were to find you on Twitter or Instagram, when they go to your website, do they know it’s the same person? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there?

Industry 130

Industry Social Media Google Training 130

OnePitch

NOVEMBER 8, 2022

During the episode, Collette shares her thoughts on pitches labeled as ‘exclusive’, why it’s important to include dates in your subject lines, her thoughts on brand recognition vs quality products, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Too much. [00:02:42]

Pitching 89

Pitching Trends Travel System 89

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. It’s not a sales pitch or creative that feels like a traditional commercial. My favorite social media platform is…Instagram! Is your brand prepared to adapt?

Airlines 120

Airlines Travel Consumer Creativity 120

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. See how this works?

Tools 111

Tools Twitter Local Pitching 111

Bianchi Biz Blog

MARCH 7, 2022

What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? If you can’t help me answer these questions, likely your pitch is not for me. Instagram: [link].

Meeting 82

Meeting Automotive Media Transportation 82

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). For example, the hash tag #donuts has 5,000,000-plus posts on Instagram. Entenmann’s is missing out on a BIG opportunity.

Social Media 60

Social Media Media LinkedIn Instagram 60

Konnect Agency

MARCH 7, 2022

With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. reach across Instagram. Once launched, the brand offered discounts and giveaways to keep the excitement drumming.

Product Launch 59

Product Launch Agency Consumer Film 59

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

NOVEMBER 1, 2021

What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo. You can follow The Buzz on Instagram here: @thebuzzev. Finish this sentence: If I am not reporting, I am …. Playing music, learning a new board game or cooking something fun. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 3, 2021

What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I’m pretty open to things that are outside the norm, so if you’re not sure it’s really in my wheelhouse or if I’ll be willing to try something a little crazy, pitch it anyway. Any pet peeves with PR people?

Automotive 86

Automotive Meeting Media Pitching 86

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Press releases and pitches will always have a place, but we do need to evolve as our audience does. My favorite social media platform is…Instagram.

Social Media 227

Social Media Newspapers Reputation Community 227

Konnect Agency

MARCH 7, 2022

With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. reach across Instagram. Once launched, the brand offered discounts and giveaways to keep the excitement drumming.

Product Launch 52

Product Launch Agency Consumer Film 52

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. It’s a great job when you are working to generate interest in something you are passionate about; it’s a tough gig if you think what you’re pitching is lame. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. press release, pitch, or phone call) to the formality of in-person meetings between clients and journalists and the set-up of group events, such as press conferences.

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

MARCH 6, 2023

What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches. Finish this sentence: If I am not reporting, I am … If I am not reporting, I am likely in the garage working on one of my classic cars or out in the vegetable garden tending to my plants.

Meeting 78

Meeting Automotive Media YouTube 78

Bianchi Biz Blog

SEPTEMBER 20, 2021

What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying. If it’s not, I can assure you your message will be promptly deleted.

Meeting 66

Meeting Automotive Media Airlines 66

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. It’s been an eye-opening experience.

Company 100

Company Survey Pitching Report 100

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. However, if you are looking for reporters to pitch on Instagram, good luck with that. 4) Meltwater joins AWS Data Exchange.

Data 88

Data Enterprise Survey Instagram 88

Business Wire

MARCH 22, 2017

Consider exclusive interviews with these thought leaders as a way to co-opt their audiences to promote your message. While Facebook, Twitter and Instagram are great for reaching audiences, LinkedIn offers a far more unique, targeted reach. People expect to be pitched on LinkedIn, making them the perfect prospects.

Social Media 150

Social Media Trends LinkedIn Media 150

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Internships give a solid foundation for quality research, pitching skills and writing. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

JULY 25, 2022

What advice do you have for PR people that want to pitch you? We get a LOT of email and tons of articles, news, and other pitches. I’m also reading a good book and hanging out with my amazing daughter and husband, hiking, hitting the lakes on my paddle board or watching the family fish and enjoying the great outdoors. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93