Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions. Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer.

Measurement 182

Measurement Agency Advertising Advertising 182

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The announcement also noted the company is adding analytics for Instagram messaging.

Instagram 144

Instagram Technology Resources Employee 144

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What’s your secret to media relations success? My favorite social media platform is…Instagram. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MARCH 30, 2016

If you’re not providing the media with anything of value, they won’t give your story a second glance. In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

MARCH 7, 2022

What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? If you can’t help me answer these questions, likely your pitch is not for me. Instagram: [link].

Meeting 82

Meeting Automotive Media Transportation 82

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? So how can your brand keep up? Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Give our services a try.

Company 101

Company Survey Pitching Report 101

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. We are pitching press to explore American history through the eyes of some its greatest visionaries and inventors; we see the Harley-Davidson Museum as the “Smithsonian of the Midwest.”.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

NOVEMBER 1, 2021

What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo. You can follow The Buzz on Instagram here: @thebuzzev. You might also be interested in: Meet the Media: Bengt Halvorson, Editor of Green Car Reports. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 3, 2021

What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I’m pretty open to things that are outside the norm, so if you’re not sure it’s really in my wheelhouse or if I’ll be willing to try something a little crazy, pitch it anyway. Any pet peeves with PR people?

Automotive 87

Automotive Meeting Media Pitching 87

Bianchi Biz Blog

MARCH 6, 2023

What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches. Finish this sentence: If I am not reporting, I am … If I am not reporting, I am likely in the garage working on one of my classic cars or out in the vegetable garden tending to my plants.

Meeting 78

Meeting Automotive Media YouTube 78

Bianchi Biz Blog

SEPTEMBER 20, 2021

What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying. Meet the Media: John Hitch, Editor of Fleet Maintenance.

Meeting 66

Meeting Automotive Media Airlines 66

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Bianchi Biz Blog

JULY 25, 2022

What advice do you have for PR people that want to pitch you? We get a LOT of email and tons of articles, news, and other pitches. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher. Bianchi PR’s Meet the Media Recap. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Bianchi Biz Blog

NOVEMBER 2, 2020

What advice do you have for PR people that want to pitch you? To read the latest on sustainable mobility technology, you can visit [link] and connect with the brand through LinkedIn , Instagram , Facebook , Twitter , Tumblr , Medium , and Pinterest. Any pet peeves with PR people? And you can subscribe to Futurride at [link].

Meeting 57

Meeting Mobile Automotive Transportation 57

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Check out the full interview, with bonus content here. . We’re doing something a little bit different this week. Same thing with YouTube.

Ethics 83

Ethics Travel Writing YouTube 83