Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. For this campaign, that’s a polycotton blend, like the best margin pants (65% TikTok, 30% Instagram, 10% Twitter and 5% other) PLANNING TEAM: This adds up to more than 100%!?!

Pitching 79

Pitching Agency Creativity Guidelines 79

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

Pitching 126

Pitching Survey Journalism Conference 126

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

APRIL 14, 2022

It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Pitches and announcements from last quarter are yesterday’s news and it’s time to plan for the next few months. It will spark ideas for pitches and targets that PR can go out with throughout the quarter. .

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order.

Instagram 84

Instagram Facebook How To Travel 84

PRSay

JANUARY 1, 2020

Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. Avoid relying on Instagram likes.

Publicity 163

Publicity Storytelling Instagram Pitching 163

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. ” She lives in Charlotte, NC where she loves to capture photographs of southern living to share on Instagram. How about you? Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

Shift Communications

FEBRUARY 24, 2016

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works.

Pitching 60

Pitching Media Report Video 60

Cision

APRIL 14, 2017

Consider a women’s beauty brand launching a teen skincare line and as part of its communications campaign and pitching strategy, are building a targeted list of influencers. Influencer outreach should begin well before a pitch leaves your outbox. Discover more about the influencer before you pitch them. Engage influencers.

Media 231

Media Pitching Social Media Instagram 231

Prakkypedia

JANUARY 8, 2023

Instagram is quickly becoming uncool. The same article offers a terrific summation of the western world’s most popular social media channels: Facebook still has billions of users, but no one actually likes using it. And Twitter is … whatever Twitter is now. -PR You’ve got to laugh!

Trends 148

Trends Government Internal International 148

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. PR professionals can use ChatGPT to generate ideas for social media posts such as tweets, Facebook posts, and Instagram captions.

Retail 156

Retail Video Pitching Technology 156

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

Pitching 159

Pitching Privacy Resources Travel 159

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. million followers on Instagram. Free PR Interview Transcript.

Social Media 130

Social Media How To Brand Branding 130

The Proactive Report

OCTOBER 21, 2020

You can take bits out of a blog post and make them into Facebook and Instagram posts. If Dr. Ekberg’s team were to pitch him as a guest to a health podcaster, his audience of half a million would be a great endorsement for the value of his content. Or make the post into a slide deck with excellent graphics.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Hoyt Organization

SEPTEMBER 8, 2023

The rise of micro-influencers on TikTok and influencers with huge followings on other platforms like Instagram has driven brands to cut down celebrity endorsements and mass media channels. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 89

Trends Brand Branding Analytics 89

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. And then get right into your pitch that propels that connection forward.

Pitching 121

Pitching Media Relations Journalism Instagram 121

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Flack's Revenge

OCTOBER 15, 2020

The irony is that pitches from startups often go ignored by major media. For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. It’s because well-known brands are safer stories.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

JUNE 6, 2019

And then use that exposure to win them over as a subscriber to YOUR podcast, e-newsletter, Instagram feed or any other platform you’ve built. Get more media pitching knowledge from Michael Smart here. Do a content partnership with the email newsletter they receive. Simply pushing out content to your existing audiences won’t cut it.

Media Relations 146

Media Relations Media Training Pitching 146

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona.

Training 370

Training Media Training Reputation Crisis Communications 370

OnePitch

NOVEMBER 15, 2022

Click below to follow Emma Kershaw on Twitter and Instagram. During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. Her Inbox & Pitches. [0:01:46]

Pitching 75

Pitching Trends YouTube Writing 75

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

MARCH 30, 2021

26% of reporters said they’d like to spend more time on Instagram. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. Here’s how the answers stacked up: 37% of reporters said they’d like to spend more time on Twitter.

Social Media 109

Social Media Report Survey Media 109

Cision

MAY 2, 2017

Did you know that Instagram just launched a slideshow feature ? By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. Do the same on Instagram. If you like Facebook, start livestreaming, today.

Social Media 167

Social Media Media Local Pitching 167

prTini

AUGUST 29, 2014

Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand. Why Instagram’s New App is a Dream for Social Marketers. 12 Marketers Already Experimenting With Instagram’s Hyperlapse App. 5 Resources to Help You With Your Pitch. The Best and Worst Real-Time Marketing From the Emmys.

Resources 55

Resources Pitching Case Study Instagram 55

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Instagram wasn't big at that time. Regardless whether you're pitching journalists or bloggers, YouTubers and Instagrammers, the principles are the same if you want to do it right.

YouTube 62

YouTube Instagram Pitching Media Relations 62

Cision

NOVEMBER 28, 2017

Those contacts are thus referred to as influencers, and they can range from traditional magazine editors to Instagram celebrities to broadcast personalities to parenting bloggers. — can be daunting to research for just one contact. A database provides, first and foremost, ease of use and peace of mind.

Small Business 245

Small Business Media SMB Pitching 245