Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media.

Survey 145

Survey Media Report Journalism 145

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 60

Meeting Automotive Transportation Media 60

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers. It’s a strong, vital role, to begin with.

Marketing 97

Marketing Sports Social Media Journalism 97

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Deirdre Breakenridge

DECEMBER 18, 2018

Using information from the book, such as the importance of speaking less and listening more and to move your relationships from online to in-person, I elaborated on each section. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

Infographics 177

Infographics Internal International Journalism 177

PRSay

OCTOBER 28, 2020

Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St. We believe in attacking at a local level, one story, one individual audience member at a time. Petersburg, Fla.;

Internal 144

Internal International Conference Fashion 144

Business Wire

MAY 18, 2017

Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits. Dealing with Fake News Another challenge that the news media has had to face recently is the rise of fake news.

Newspapers 177

Newspapers Industry Print Journalism 177

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Newsfile

FEBRUARY 27, 2024

News) Comtex Moody’s Analytics Newstex Postmedia Top 17 Media Outlets for Your Press Releases Let’s dive into the crux of the matter: the top 15 media outlets that can turbocharge your press release distribution efforts. In addition, thousands of investors, analysts, and media worldwide access these screens.

Financial 52

Financial Media Analytics Data 52

Bianchi Biz Blog

NOVEMBER 14, 2022

We’re always digging into the latest automotive news with an emphasis on providing insights informed by our deep industry data covering everything from sales and production numbers to installation information for everything from ADAS to vehicle powertrain types. How long have you been in journalism and how did you get started?

Automotive 82

Automotive Engineering System Media 82

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

APRIL 26, 2016

And while it can be challenging to sort through all of the information at times, it has proved beneficial in highlighting PR’s impact and the ROI to upper management across the overall business. My favorite social media platform is…Twitter; it’s my leading source for news. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? Free content on social media, and by extension content curation, could be facing an existential challenge. One could argue that these are more about algorithmic aggregation than curation. Curation’s Last Stand?

Content Marketing 149

Content Marketing Privacy Government Web 149

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more.

Leadership 120

Leadership Local Pitching Social Media 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Embrace the niche appeal of podcasts.

Media Relations 136

Media Relations Publicity Media Blogging 136

PR Fuel

SEPTEMBER 28, 2020

If you have more information you’d like to convey in the headline, you can also consider adding a subheadline to elaborate on the headline. In addition to being interesting, it also includes the basic tenets of journalism: who, what, when, where, and why. Incorporate All Important Information. And keep it short.

SEO 105

SEO Writing Newspapers Engineering 105

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Probably worth a read if you’re a Minnesota-based company looking to connect with local types. 5–Brand journalism case study: How the University of St. Or, maybe you wouldn’t.

Banking 0

Banking Instagram YouTube Case Study 0

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback. Haven’t for awhile,” he replied.

Newspapers 74

Newspapers Print Radio Local 74

Journalistics

NOVEMBER 20, 2014

Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. And once you meet them, connect with them on LinkedIn or follow them on social media. We look at your social media accounts. Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Comment: Amen. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom).

Education 52

Education Reputation Leadership Technology 52

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Follow her for links to informative articles and Q&A sessions details. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

NewsWhip

JUNE 2, 2020

Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media. When we talked more about what the local and national audiences were talking about, we got a really strong response.” social referrals. new mobile users.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

PR Fuel

NOVEMBER 4, 2020

But publications like local or national newspapers have some authority. Include information about an upcoming sale, or share your perspective on something in your industry. They may know people who focus on all types of journalism. So you can work with a media distribution company that can help you and your industry.

Media 103

Media SEO Newspapers Pitching 103