PRSay

NOVEMBER 18, 2021

According to “ The Commission on Information Disorder Final Report ,” released Nov. The report defines “information disorder” as broad societal challenges that result from misinformation (falsehoods spread unwittingly) and disinformation (lies told intentionally to mislead people and cause harm). Local media investment.

Social Media 187

Social Media Report Media Government 187

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. It Gives Searchers Useful Information. What does that mean? – Hours of operation. 626 676 6419.

Local 133

Local Google Mobile Analytics 133

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts.

Local 59

Local Report Newspapers Government 59

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. The industries targeted by the Korean Government include healthcare, industrial chemicals, information technology (IT) components, semiconductor manufacturing, aerospace and defense, energy, environmental technology, and transportation.

YouTube 79

YouTube Marketing Local Chemicals 79

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers. Complaints.

Social Media 88

Social Media Brand Branding Media 88

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 167

Social Media Media Local Pitching 167

PRSay

MAY 3, 2024

A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election. Some 44% worry that accurate information will be presented to favor one side or the other.

Public Affairs 86

Public Affairs Local Survey Resources 86

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 167

Report Pitching Media Survey 167

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national? Make it relevant. Use the newsdesk.

Local 323

Local Pitching Print Interviews 323

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Back to our ice cream shop example.

Social Media 82

Social Media How To Instagram Media 82

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

Burrelles Fresh Ideas

APRIL 2, 2024

NOTE: While they may not be turning to so-called traditional sources of news, Gen Z are helping drive increased trust in news sources, specifically through social media and podcasts , which have both become crucial distribution channels for the media.

Media 103

Media Radio Print Newspapers 103

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 8, 2023

The forward planning database includes information about upcoming candidate events and organized debates. Events on the AP Planner are searchable by candidate, topic, and state, allowing users to be on top of the information they need. And, information is checked and verified from source.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate. Events on the AP Planner are searchable by candidate, topic, and state, allowing users to be on top of the information they need.

Television 195

Television Examples Conference Report 195

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

AUGUST 10, 2021

If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. The next question is: what assets do you have that could position your brand as a trusted authority for the media?

Strategy 418

Strategy Survey Automotive Data 418

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Local media loves to cover stories about local businesses.

Publicity 331

Publicity Television Local Pitching 331

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 97

Strategy Brand Branding SEO 97

Presspage

JUNE 26, 2018

An information hub The college has been featured in important news stories, and Del Mar officials naturally wish to trumpet the news. The software also enables users to post readily to social media, extending the reach of Viking News, as Del Mar’s site is called.

Community 88

Community Newspapers Education Resources 88

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. Displaying calorie counts and allergen information is essential.

Strategy 78

Strategy Marketing Ethics Mobile 78

Presspage

MARCH 27, 2018

It was off-site and therefore less susceptible to power outages and other local problems. ” In such instances, the design changes to elevate key attributes that everyone is searching for, such as the power outage map, contact information and a link to report outages. They love submitting them; they love talking about them.”

Crisis 74

Crisis Travel Web Local 74

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Presspage

SEPTEMBER 18, 2017

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

Social Media 122

Social Media Communications Crisis Media 122

Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 91

Travel Trends Tourism Transportation 91

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 78

Social Media Media Local Pitching 78

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 117

Social Media Conference Media Corporate 117

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89