ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. To me, strategy has always been about the “how” of accomplishing PR goals.

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Strategy How To Resources Employee 265

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

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Writing Blogging Newspapers Travel 100

ReimaginePR

APRIL 13, 2020

Don’t drive them all to write. After this, ask learners to write down as lots of stuff as feasible they’ve realized in the 1st site. Cursive writing was given to all those additional skills. The post How to Compose an Outline in MLA Format appeared first on ReimaginePr.com.

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How To Training Exercises Education 136

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. Write Your Headline.

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Writing How To Viral Pitching 40

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.

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How To eBook Wikipedia Viral 52

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites.

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SEO How To Resources Pitching 62

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) This is also referred to as passive link building.

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How To Google SEO Pitching 62

Wadds Inc.

JUNE 14, 2023

My reference management system is creaking. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. We’ve also linked to the paper, uploaded a copy for future reference and extracted metadata. But how does this help build new knowledge beyond discovery? So far, so good.

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System Knowledge Base Study Writing 98

Cision

NOVEMBER 7, 2016

If you need an HTML quick reference, I use the W3Schools site (and if I can use this site, anyone can). To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. For a more comprehensive list you can refer to this page. If you like to use ©, µ, or ∅ this button is for you!

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How To Tools SEO System 308

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

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SEO How To Mobile Engineering 88

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

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Strategy How To Hotels Analysis 52

Polaris

MAY 14, 2015

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. I’m not actually that good with grammar.

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Writing eBook Course Measurement 100

Cision

JULY 13, 2017

I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other. How do you prefer to receive press materials? The post Pitching 101: How to Pitch a Holiday Gift Guide Blogger appeared first on Cision. I will respond, it just may take me longer to notice a PM there.

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Pitching How To Real Estate Twitter 233

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” So, marketing winds up writing content without talking to a customer !

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Leadership B2B Study Survey 127

Solo PR Pro

NOVEMBER 8, 2022

Even if the prospect was referred to you by your mother, prequalify them. Put everything in writing and make sure that your prospective client has read and understood the terms. Check out Get It in Writing for Contracts written by an attorney for Solo PR Pro. ( Vet all prospects. Do not work without a SIGNED contract.

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How To Writing Internal International 63

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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Pitching Writing Film How To 83

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Refers to transmitting information and understanding from one entity to another. Merriam-Webster.com. 2 Rivera, K. 2024, January 2).

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Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. Look for a firm to demonstrate how they do what they do and what’s in it for your company.

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How To Case Study Meeting Examples 136

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. That way, you can write the subject line with the reader in mind. Instead, referring to them by name indicates you’re writing the email with them in mind. Kick Up Your Coverage: How to Submit a Press Release Successfully.

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How To Pitching Writing Social Media 68

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

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Publicity Writing Guidelines Construction 111

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

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Writing Analysis Meeting eBook 65

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. What do the responsibilities of PR really entail, though?

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Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts.

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Communications How To eBook Training 120

Konnect Agency

AUGUST 22, 2019

Craft each pitch for its recipient – keep in mind who you are pitching, what outlet they write for and any pitch preferences that you’re aware of. The post How to Be Pitch Perfect appeared first on Konnect Agency. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

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Pitching How To Instagram LinkedIn 73

PRSay

APRIL 26, 2021

Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc., In the style guide, reference the methodology for the creation of the guide and feature the names of contributors and reviewers to be transparent about the process.

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Education Employee Training Community 217

Waxing UnLyrical

MARCH 1, 2011

Talk to and reference the experts. Even the experts refer to the experts. You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. We all have references we love to skip Google to query when something specific’s driving us nuts. Learn to write for different readers and venues.

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Writing Comparison Web Resources 76

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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How To Journalism Radio Newspapers 90

Cision

OCTOBER 25, 2016

Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). A social monitoring tool might give a publicist a better idea of what I’m writing and what resources I might use in the future. Customer Service (Social Care).

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Social Media How To Media Customer Service 120

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. It’s really a workbook for how to manage important documents and accounts and so much more. Good morning.

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Financial Pitching Banking Retail 130

The Proactive Report

JULY 28, 2014

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. So how do you get to be trusted by Google?

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Google SEO Reputation Writing 174

Doctor Spin

JANUARY 19, 2024

[link] Speak (and write) plainly and combat the use of corporate jargon, platitudes, and banter. The Platitude Sickness: The Trash of Corporate Writing. link] In my role as a PR advisor, I refer to these principles as communicative discipline. The Platitude Sickness: The Trash of Corporate Writing. 2 Silfwer, J.

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Communications eBook Leadership Corporate 52

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74. So, you’ll also need to judge the quality of the writing itself. There is a right way and a wrong way to do it, however.

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Analysis SEO Guidelines Google 90

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Writing & Editing of Miscellaneous PR Assets.

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Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 6, 2015

He fleshed out more of these mistakes during the “How to Prepare Executives For The Big Interview” webinar and provided tips to help coach executives through challenging questions and hot topic discussions. Sorry, was that one of those irrelevant, lame jokes you were referring to? Get our PR Starter Kit today!

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Interviews How To Healthcare Media Training 120

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. When writing a news release, for example, can you “be more inclusive in what you’re communicating? Preferences on identity. Ask them.”.

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Communications Employee Training Company 157

Deirdre Breakenridge

OCTOBER 10, 2016

Karen’s book can be described in three words … handy reference guide. Thank you, Karen, for writing a book that professors can use as their roadmap to social media in the classroom (and beyond) and one that is a reminder of how we should all be sharing on a deeper level.

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