Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts.

Communications 120

Communications How To eBook Training 120

Konnect Agency

AUGUST 22, 2019

Craft each pitch for its recipient – keep in mind who you are pitching, what outlet they write for and any pitch preferences that you’re aware of. Include at least 1-2 images within the body of a pitch (if possible) to give the editor a visualization of the story you are telling Great creative with your copy!

Pitching 73

Pitching How To Instagram LinkedIn 73

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Cision

OCTOBER 6, 2015

He fleshed out more of these mistakes during the “How to Prepare Executives For The Big Interview” webinar and provided tips to help coach executives through challenging questions and hot topic discussions. Sorry, was that one of those irrelevant, lame jokes you were referring to? Get our PR Starter Kit today!

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

DECEMBER 3, 2015

Competitors start to refer business to you because they perceive they can’t do it as well as you do. I remember when I started blogging, I could write about anything and it would get attention. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works).

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. A professional will know how to build rapport and ask questions that elicit responses worth writing. Then your heart sinks. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. This refers to a lack of concentration or direction in thought processes.

eBook 52

eBook Analysis System Data 52

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 110

Writing Case Study Study Brand 110

Communications Conversations

JUNE 9, 2016

A few people made the point: Maybe some folks don’t know *how* to network. In light of that, I thought I’d take the time today to offer up my advice on this topic–HOW to network. Sit down and write down EVERYONE you know. You’ll probably be surprised how many people are on it. So, it makes sense.

How To 60

How To Meeting Sports Creativity 60

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. I really like it when they refer to my latest piece, and they start it with, “Hey, Karla. I was like, “All about the –”. [00:08:07]

Pitching 52

Pitching Writing Creativity Fashion 52

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later.

Corporate 88

Corporate Communications Training Data 88

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Throughout the series, readers will have the opportunity to learn about how to best partner with a search firm and recruiters. Reference: The Last But Not Least Step.

Interviews 87

Interviews Employee Financial LinkedIn 87

Karen Freberg

MARCH 31, 2022

Yep, that’s me – you may be wondering about how I got into this situation. Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” I mentioned how this is the first time I’ve been called that – and you know what?

Social Media 85

Social Media Industry Film Viral 85

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. I’m not quite sure how they manage so many tasks. Here are the fastest ways that YOU can determine if you are a communications player, or a piker- and how you can make the jump to the “big time”. Communication experts are creative, detail oriented and extremely hardworking.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Solo PR Pro

SEPTEMBER 28, 2021

You may be very good at writing social media copy , but you also may absolutely hate it. But she realized that, if she wanted to grow her business and help more clients, she couldn’t keep doing all the writing anymore. Because writing, like many other types of tasks, takes time. Why force yourself to do it then?

Writing 72

Writing Energy Social Media Examples 72

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. She refers to it as being a brand architect for her clients.

Meeting 62

Meeting Course Retail Media Relations 62

PR Job Coach

APRIL 12, 2011

You are what you write. Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Be creative and convincing in telling your story. No one cares.

Real Estate 129

Real Estate Education Fashion Interviews 129

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. A few years ago, I wanted to start to really learn how to program, but was clueless on where to begin. Java —For reference, Java is not a shortened way to say JavaScript. I have to give thanks to Steve James ( @steve_james_ ) at Stream Creative for his guidance here.

How To 0

How To Web Resources Training 0

Cision

JULY 7, 2015

Disclosures in video descriptions are not enough – now influencers must start videos by stating their affiliation with a brand and reference it throughout the video. Lucas recommends thinking about how consumers view your brand. Lucas says, “Be creative and deliver something in that contest.”

Guidelines 120

Guidelines Social Media Brand Branding 120

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media has sped up the way we communicate, including how we write. Want more clues on how to kickstart social media listening?

Social Media 120

Social Media Media Employee Reputation 120

Bad Pitch Blog

DECEMBER 18, 2006

FEATURES: Plumbers and Paparazzi Photographers Unite—First for Women For an article that is not strange in the slightest, I need to speak with both a plumber or anyone who knows how to unclog a toilet, and a paparazzi photographer or anyone else who spends time trespassing. My assumption was they are fast and creative.

Creativity 40

Creativity Pitching Fashion Education 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Mark My Words

OCTOBER 2, 2020

The press release was dispatched, the media responded exactly as expected and excitedly informed readers of the when, the where, the why and the how with, of course, extensive references to The Mermaid and Treasure Island throughout. Top of the list was a story from the Weekly World News of February 6th, 1990.

Print 78

Print Course Fashion Storytelling 78

PR 20/20

JUNE 9, 2020

Before getting started, we referred back to the Growth-Driven Design Methodology. Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Content and Optimization.

Web 60

Web Internal International Storytelling 60

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. In the image above, I see several posts with many referring domains.

How To 71

How To SEO Google Examples 71

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. And not their fame of reference. Across any industry.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

JANUARY 29, 2019

Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics.

Marketing 67

Marketing Web Software Technology 67

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. Likewise, would an attorney author, “How to represent yourself in court,” or a public accountant pen, “Why to do your taxes on your own”?

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. How to target correctly. When preparing an angle for a campaign, thorough prospecting is essential. Personalisation.

Writing 71

Writing Pitching Study Data 71

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty.

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

PR Conversations

NOVEMBER 5, 2014

During this quest, I revisited sites and found writing that helped me rethink—among other things—how we approach line managers, how we work with senior leaders and what to consider when planning messages. I came across writing that was properly researched, tested and presented. adding in a touch of creativity; and.

Employee 103

Employee Communications Internal International 103

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&# Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71