Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

Strategy 52

Strategy How To Hotels Analysis 52

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face.

B2B 60

B2B Blogging How To Media 60

Polaris

MAY 14, 2015

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. I’m not actually that good with grammar.

Writing 100

Writing Course eBook Measurement 100

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Writing & Editing of Miscellaneous PR Assets. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

JANUARY 19, 2024

Doctor Spin | The PR Blog. link] Speak (and write) plainly and combat the use of corporate jargon, platitudes, and banter. Doctor Spin | The PR Blog. The Platitude Sickness: The Trash of Corporate Writing. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. 2 Silfwer, J.

Communications 52

Communications eBook Leadership Corporate 52

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind. It’s not enough to learn how to submit a press release to a journalist.

How To 82

How To Pitching Writing Social Media 82

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Refers to transmitting information and understanding from one entity to another. Merriam-Webster.com. 2 Rivera, K. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

PRSay

APRIL 26, 2021

Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc., In the style guide, reference the methodology for the creation of the guide and feature the names of contributors and reviewers to be transparent about the process. Blog about it.

Education 217

Education Employee Training Community 217

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

The Proactive Report

JULY 28, 2014

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. So how do you get to be trusted by Google?

Google 174

Google SEO Reputation Writing 174

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74.

Analysis 91

Analysis SEO Guidelines Google 91

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Google 144

Google Engineering SEO Writing 144

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Sorry, was that one of those irrelevant, lame jokes you were referring to? Want to learn how to engage media with a digital newsroom? Get our PR Starter Kit today!

Interviews 120

Interviews How To Healthcare Media Training 120

wiredPRworks

NOVEMBER 23, 2021

Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Here’s how you helped me.”. Be Thank-full at Thanksgiving or Any day.

How To 52

How To LinkedIn Local Social Media 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Landis PR

FEBRUARY 28, 2022

Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). Thousands of them.

Blogging 75

Blogging Print System Sports 75

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. Competitors start to refer business to you because they perceive they can’t do it as well as you do.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. Once updated, you republish your edited post as a ‘new blog.’ Our answer?

SEO 52

SEO Google Engineering eBook 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. . ➢ Providing examples of ethical challenges and how to address them.

Ethics 110

Ethics Industry Publicity Analysis 110

Solo PR Pro

MARCH 22, 2022

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). 5 Solos Share Best Practices for Writing a Compelling Proposal — Part of winning new business is writing proposals. We asked five of our members to share their best proposal writing tips.

Resources 87

Resources eBook Crisis Writing 87

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 110

Writing Case Study Study Brand 110

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. That was in reference to HubSpot’s acquisition of Kemvi, a startup that used machine learning to enable sales reps. Its market cap is $14.3

How To 59

How To Marketing Enterprise Data 59

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. D’oh, you say. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” We have seen many examples: An executive writes an inappropriate tweet and loses her job. If it is on your own social media account or blog, this may be simple. Retract and delete. –John.

How To 40

How To Reputation Viral Airlines 40

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Image by Free-Photos from Pixabay. Those who want to stay ahead of trends pay close attention.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters.

Measurement 52

Measurement How To System Comparison 52

Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. This refers to a lack of concentration or direction in thought processes.

eBook 52

eBook Analysis System Data 52

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Feature Highlight: The Meta SEO Inspector displays helpful tips and hints on the importance of specific errors and how to fix them.

SEO 83

SEO Web Tools Analysis 83

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90