Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. How to secure media coverage through outreach. How to pitch to journalists . What is media coverage? What is media coverage?

Print 112

Print Trends Agency Brand 112

Beyond PR

JULY 14, 2017

How do you prefer to receive press materials? I refer back to these initial emails several times from start to finish so having a subject line that specifies the brand name and that it is for Holiday Gift Guide saves email searching. I prefer email pitches so all the conversations are in one place and I make it easy to find my email.

Pitching 66

Pitching Real Estate How To Twitter 66

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Practical Law Construction

JANUARY 19, 2021

The adjudicator was asked to open up, review and revise, but was also provided with a list of “excluded matters” that Global said did not form part of the dispute being referred to adjudication. A responding party is entitled to raise any defences it considers properly arguable to rebut the referring party’s claim.

Banking 52

Banking Construction Print Measurement 52

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff asks two questions when it comes to successful design: “How can we make it about the audience specifically?

Mobile 120

Mobile Print Trends Twitter 120

PRSay

JANUARY 13, 2021

Print publications. Nobody ever says, “I don’t know how much money we made last year.” Keep the details in the appendix for reference and to address specific questions. Communication Channels. For each channel (by audience), you can pull utilization and frequency data. Here are the most common communication channels: Email.

Internal 177

Internal International Data Communications 177

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Even my public-facing Facebook page has that info. In short, it would have been easy to see I’m not in LA.

Pitching 0

Pitching Journalism Writing Print 0

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 89

Ethics Journalism Radio Television 89

Mark My Words

OCTOBER 2, 2020

The press release was dispatched, the media responded exactly as expected and excitedly informed readers of the when, the where, the why and the how with, of course, extensive references to The Mermaid and Treasure Island throughout. So that was story two. The fee, of £550 was to be paid in bird seed.

Print 78

Print Course Fashion Storytelling 78

Melissa Agnes

OCTOBER 16, 2014

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? They refer to emergency management as a profession, yet indicate that following Hurricane Katrina in 2005 “…emergency managers were having a difficult time explaining their roles to policy makers and to the public.

Education 270

Education Government Policies Wikipedia 270

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework.

Crisis 151

Crisis Government Energy Community 151

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. If the image is to go into print, it needs to be at least 1MB. Isn’t this more time-consuming?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

MAY 11, 2016

How do you envision the future of PR? During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!) And nothing impresses me more than when I interview someone for a position, and they can reference recent headlines and websites that I read on a daily basis.

Television 120

Television Travel Tourism Pitching 120

Melissa Agnes

JANUARY 18, 2017

In a crisis, where time is of the essence and stakeholder expectations are running high, the last thing you want is for your team members to be running around, trying to figure out how to get the contact information of those who matter most to your business. Next steps for your crisis preparedness program.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Buzzstream

SEPTEMBER 27, 2018

In this article, I’m going to show you how to triangulate your top performing content, popular angles in your niche, and underexplored areas of interest to generate truly unique content. Set referring domains to a minimum of 10. Also, you can reference the original response for a great opportunity to build a relationship.

Strategy 99

Strategy Analysis Reddit Data 99

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Learn how to take your metrics one step further by downloading The New PR Agency Benchmarks for Demonstrating Value to Clients.

Measurement 73

Measurement Advertising Advertising Agency 73

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly.

Media 120

Media Television Video Print 120

Polaris

MAY 19, 2015

How does the visitor get the offer? Explain how to download (or register) for the offer. I first heard about the Blink Test from Chris LoDolce who suggested I print a copy of my landing page, then show it to a colleague. How to Design Above the Fold Landing Page Experiences . How to Design a Landing Page that Converts.

eBook 100

eBook Newspapers Writing Print 100

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. In the image above, I see several posts with many referring domains. If using other sources, does it add substantial value and originality?

How To 71

How To SEO Google Examples 71

Mora Communications

MAY 7, 2015

He understood that social media was an important element of an overall approach, but thought that too many of PR professionals he spoke with did not understand the importance of, or how to effectively launch, a traditional public relations campaign. Refer to a previous piece of theirs. Know his or her tone and what interests them.

Social Media 49

Social Media Newspapers Media Pitching 49

ZudePR

SEPTEMBER 8, 2015

So I can return later and use as reference material. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. The school can teach the child how to read but the parents need to instil that love from an early age. How to Read to Lead. How to Read More. Print them off.

Blogging 75

Blogging Print System Sports 75

Melissa Agnes

OCTOBER 16, 2014

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? They refer to emergency management as a profession, yet indicate that following Hurricane Katrina in 2005 “…emergency managers were having a difficult time explaining their roles to policy makers and to the public.

Education 100

Education Government Crisis Management Crisis 100

Practical Law Construction

APRIL 7, 2021

In Haward and Others v Fawcetts (a firm) , the House of Lords referred to the degree of knowledge required as knowing enough and having sufficient confidence to justify embarking on preliminary steps to making a claim, such as submitting a claim to the proposed defendant, taking advice and collecting evidence. How to stop time running?

Engineering 87

Engineering Blogging Examples Construction 87

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

JULY 19, 2011

We haven’t started referring to non-social media enthusiasts as “normies.” I have to fill out a profile, invite people, create Circles, learn how to use it etc. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba.

Google 68

Google Facebook Privacy LinkedIn 68

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

Stuart Bruce

JUNE 24, 2015

Display advertising (paid) that was a cartoon strip that showed how to use the product (but the advice would be equally applicable to competitor products) at the same time as by-lined editorial articles on the same theme (earned). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR Fuel

OCTOBER 2, 2018

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. But some businesses don’t know how to find those stories, and they don’t have anything important to say.

Writing 45

Writing SEO Report Blogging 45

Doctor Spin

NOVEMBER 22, 2023

This refers to the ability to concentrate on one particular stimulus or task while ignoring others. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. 1 Schweizer, K., Focused attention.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

JANUARY 27, 2022

The term “theory of mind” was first coined by Premack and Woodruff (1978) and referred to people’s thoughts and reasoning about their minds and those of others. Cover photo by Jerry Silfwer ( Prints / Instagram ). The assumption that we need a theory for our thoughts is called introspection.

Publicity 52

Publicity How To Industry Study 52

Buzzstream

NOVEMBER 7, 2017

Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest. Niche media outlets. Lifestyle/fashion/celebrity media.

Fashion 48

Fashion Pitching Tools Resources 48

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52

Media Wikipedia Product Launch Journalism 52

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. For blog posts, you may include a link or a reference to a preferred image or graphic to accompany the post. What tips would you add regarding how to build an editorial calendar?

How To 52

How To Pinterest Resources Writing 52