Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework.

Crisis 151

Crisis Government Energy Community 151

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. How do you envision the future of PR? It involves being a strong writer, creative and well-spoken.

Television 120

Television Travel Tourism Pitching 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? Images: vxla , gosheshe ( Creative Commons ).

Social Media 120

Social Media Media Pitching Media Training 120

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Be sure to include this as a stage in the process (and be sure to include your creative team on the editorial calendar list). As always, thanks for reading. What do you think?

How To 52

How To Pinterest Resources Writing 52

Mark My Words

OCTOBER 2, 2020

The press release was dispatched, the media responded exactly as expected and excitedly informed readers of the when, the where, the why and the how with, of course, extensive references to The Mermaid and Treasure Island throughout. So that was story two. The fee, of £550 was to be paid in bird seed.

Print 78

Print Course Fashion Storytelling 78

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture?

Agency 78

Agency Creativity Instagram Trends 78

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. 1) You advocate “authority marketing” as a concept.

Marketing 60

Marketing Ethics Interviews Google 60

ZudePR

SEPTEMBER 8, 2015

So I can return later and use as reference material. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. The school can teach the child how to read but the parents need to instil that love from an early age. How to Read to Lead. How to Read More. Print them off.

Blogging 75

Blogging Print System Sports 75

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software.

Education 87

Education Training Policies Crisis Management 87

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

NOVEMBER 7, 2017

Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. Niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. H: What about the print quality? K: How long would it take?

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. How will you ever get in good with such-and-such A-list blogger?

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So one day I just started peppering my conversations with social media references. The answer: I didn’t do it by myself. Get your co-workers on board Social media wasn’t on our department’s radar. Read All About It!

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

SEPTEMBER 6, 2012

When I saw how Kogi BBQ in California used Twitter; to leverage it as a resource to connect with people in a meaningful way , to communicate in real time their location or what was going on with their company. I didn’t really use Twitter before that; I didn’t really know how to leverage it so I had to learn. It’s a full day.

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40