ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

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How To Interviews Measurement Storytelling 257

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. The post How to Pitch to a Trade Press Journalist appeared first on Action PR.

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Pitching How To Product Launch Industry 40

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

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Writing How To Pitching Privacy 136

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive? Sara LaFauci.

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Media Relations How To Media Pitching 107

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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Strategy Product Launch Brand Branding 88

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

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Healthcare How To Pitching Product Launch 52

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

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How To Trade Shows Product Launch Course 58

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Getting a pitch with insufficient lead time to develop a story is a top complaint about PR pros among journalists.

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5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Determining how to position a product or service in the market to differentiate it from competitors. Marketing often involves specific campaigns tied to product launches or promotional periods. PR involves ongoing efforts to maintain a positive image.

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Marketing Engineering Reputation Product Launch 78

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g.

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How To B2C Trends B2B 62

Prohibition

AUGUST 16, 2021

For example, you could take a ‘soft sales’ approach and show your followers how to use your product. This demonstrates to your customers the benefits of what you are selling and steers you away from the more traditional sales pitch. Get in contact today to find out how we could help you: hello@prohibitionpr.co.uk.

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Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Understanding how the agency plans to secure media coverage for your brand is crucial. How do you measure PR success? What is your approach to media relations?

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Agency Case Study How To Crisis 62

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

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Pitching Viral Interviews Education 272

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Want to learn how to build a strong business case for PR?

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5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

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Small Business Publicity Social Media Web 158

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. How to Standout in His Inbox . [00:04:18] 3 Elements of a Pitch. [00:08:27]

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Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Product Launch Survey Banking Pharmaceuticals 94

Solo PR Pro

NOVEMBER 6, 2018

This includes staffing changes, product launches, expansions, partnerships and more. It is helpful to give the client a checklist of things you need such as access to Google Analytics, website login, social media accounts, marketing collateral, pitch deck, presentations, current year plan, etc. News and events. Meeting schedule.

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Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

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Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

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Automotive Mobile Technology Resources 76

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. This guide will show you how to write a great press release for 2021. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You can use this section to discuss the benefits of the product. Keep your sentences short.

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Writing Product Launch Examples Consumer 59

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release!

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Company Case Study How To Product Launch 40

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is about parties and special events.

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Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Journalists cut their teeth using the famous double trinity: What, When, Where, Why, Where, and How. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers. “Big-name” pitches may also warrant an exclusive. Whom do you pitch the story to?

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Pitching How To Media Interviews 189

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Editing content and planning for future issues.

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Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

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Automotive Mobile Technology Resources 74

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Knowing when and how to pitch media members is key to securing coverage.

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Product Launch Social Media Newspapers Writing 97

PR Fuel

OCTOBER 19, 2021

Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market. Check out other articles the journalist you are pitching has written.

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Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!).

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Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company?

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Media eBook Survey Travel 89

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If your organizer does provide it ahead of the event, research the contacts on the list to identify which ones would be the most relevant recipient of your news pitch.

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Trade Shows Marketing How To Real Estate 40

Buzzstream

MARCH 26, 2020

We will also talk about how you can reach out to them effectively to form a successful collaboration. How To Find The Right YouTuber For Collaboration. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. How-To Videos and Tutorials. Image Source.

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YouTube Brand Branding Video 116

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. How to Distribute your Media Kit Press kits should be accessible via the newsroom of the company website.

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Media Leadership Product Launch Television 68

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. PR and comms are always looking for ways to better map campaigns to specific business objectives their executive stakeholders care about and gain better insight into how to architect future campaigns.

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Company Media Crisis Insurance 73

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

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