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A PR Agency’s 6 Steps to a Successful Product Launch in 2022

Konnect Agency

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

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A PR Agency’s 6 Steps to a Successful Product Launch in 2022

Konnect Agency

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

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Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment. Selective embargo pitching makes it more likely a story will generate coverage in more than one media outlet.

B2B 177
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Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

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How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. Whom do you pitch the story to?

Pitching 186
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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news.