Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The Art Of Storytelling In Business Communications And Public Relations.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. It is your “foot in the door” to reach a journalist and help them see your brand or product’s true story.

Fighting Back Against Passive PR Pitches

AirPR

One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relations

PR 101: How to Pitch Fashion Bloggers

Cision

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Know Who You Are Pitching.

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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How to time your holiday media pitches

PR Daily

PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval.

PR 101: How to Pitch Travel Journalists

Cision

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Not All Travel Pitches are Created Equal.

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How to build trust with editors

PR Daily

Here are four steps to building a beautiful friendship. You are far more likely to succeed in getting it published by first developing relationships with the opinion editor at these publications. Here are a few key steps you’ll need to take to make them a reality: 1.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. And, please send links to the brand’s page.

How to Pitch Better Brand Stories

Cision

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. If you want earned media, you need to have a newsworthy story to tell. .

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

So how do you help your company or client be that one in a hundred? Create a pitch that aligns.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most).

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The word is a little misleading, because it sounds like you’re giving the story to only one reporter. How should PR pros use exclusives?

How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Want to engage your audience’s top influencers?

PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times.

How to pitch contributed content: 4 tips for success

Muck Rack

How to pitch contributed content: 4 tips for success

How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

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5 tips for pitching for radio

PR Daily

Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch. The number of people tuning in continues to climb with 48 million Americans listening on a weekly basis.

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How to pitch radio: 5 tips for success

Muck Rack

How to pitch radio: 5 tips for success

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PR 101: How to Pitch CNET

Cision

Cision’s Media Research team maintains hundreds of thousands of media profiles, and reaches out to thousands of journalists daily to ensure the accuracy of our data. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Pay attention to who is covering news, and who is covering product reviews and pitch accordingly.

Free Tip Sheet! How to Score Coverage By Pitching on Social

Cision

We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport. Reporters need a good reason to trust you.

How to pitch magazines: 4 tips for success

Muck Rack

How to pitch magazines: 4 tips for success

How to pitch podcasts: 4 tips for success

Muck Rack

How to pitch podcasts: 4 tips for success

How to Pitch Dad Blogger Don Martelli

Cision

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass.

How to pitch op-eds: 8 tips from an editor

Muck Rack

How to pitch op-eds: 8 tips from an editor

How to pitch TV: 5 tips for success

Muck Rack

How to pitch TV: 5 tips for success

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. ” Want to improve your pitching skills?

Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Just click here or on the image to open the PDF. Please, post a comment to let me know if you like it!

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How to pitch the modern journalist

PR Daily

A recent report from the folks at Edelman got me thinking about how PR pros approach and work with the press. Like it or not, these numbers are likely to drive even higher in the coming years as media outlets continue to favor shareability.

How to create a PR strategy

Public Relations Sydney

Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media?

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5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. I did expect Twitter to rate better than less than two percent.

How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?

What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial.

Infographic: What editors want in a guest post pitch

PR Daily

Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets. A lack of research prior to reaching out to these editorial gatekeepers will have the same effect.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. How TV is different. Tips for pitching TV.

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. This technique uses an algorithm that sorts through behavioral data to determine how frequently certain actions (purchases, views, etc.)

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to Get Your Pitch Accepted and Eventually Rejected

PR News

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. Pitching

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list.

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