Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The Art Of Storytelling In Business Communications And Public Relations.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. It is your “foot in the door” to reach a journalist and help them see your brand or product’s true story.

Fighting Back Against Passive PR Pitches


One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relations

PR 101: How to Pitch Fashion Bloggers


Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Know Who You Are Pitching.

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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How to time your holiday media pitches

PR Daily

PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger


It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. And, please send links to the brand’s page.

How to Pitch Better Brand Stories


As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. If you want earned media, you need to have a newsworthy story to tell. .

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

So how do you help your company or client be that one in a hundred? Create a pitch that aligns.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most).

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The word is a little misleading, because it sounds like you’re giving the story to only one reporter. How should PR pros use exclusives?

How to Pitch Social Influencers


It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Want to engage your audience’s top influencers?

How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

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PR 101: How to Pitch The New York Times


Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times.

How to pitch podcasts: 4 tips for success

Muck Rack

How to pitch podcasts: 4 tips for success

PR 101: How to Pitch CNET


Cision’s Media Research team maintains hundreds of thousands of media profiles, and reaches out to thousands of journalists daily to ensure the accuracy of our data. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Pay attention to who is covering news, and who is covering product reviews and pitch accordingly.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. How TV is different. Tips for pitching TV.

Free Tip Sheet! How to Score Coverage By Pitching on Social


We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport. Reporters need a good reason to trust you.

How to Pitch Dad Blogger Don Martelli


It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. This technique uses an algorithm that sorts through behavioral data to determine how frequently certain actions (purchases, views, etc.)

6 Simple Rules for Email Pitches


You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. ” Want to improve your pitching skills?

Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Just click here or on the image to open the PDF. Please, post a comment to let me know if you like it!

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How to pitch the modern journalist

PR Daily

A recent report from the folks at Edelman got me thinking about how PR pros approach and work with the press. Like it or not, these numbers are likely to drive even higher in the coming years as media outlets continue to favor shareability.

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

For example, owned media is an opportunity to customize content for niche audiences, to engage and build relationships through compelling stories, and to be more cost efficient in your content development. How has pitching media changed?

How to create a PR strategy

Public Relations Sydney

Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media?

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list.

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5 Tips to a Successful PR Pitch


You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

What You Pitch Is Secondary to Who You Pitch


It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial.

How to pitch TV: 5 tips for success

Muck Rack

How to pitch TV: 5 tips for success

How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. I did expect Twitter to rate better than less than two percent.

How to Get Your Pitch Accepted and Eventually Rejected

PR News

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. Pitching

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to Pitch FWx Beer Writer Ethan Fixell


We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? I like to receive story ideas via email. What kind of information do you prefer to receive? brewers who listen to metal; the decrease of Port wine sales in the US, etc.) Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

How to Uncover Great Story Ideas


Are the story ideas that non-PR people bring to you usually lame? Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” So the key is to: Ask them, before they tell you.

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How to Use Twitter in Media Relations

The Proactive Report

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter?

How to tailor your videos for different social media platforms

PR Daily

Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video. Your videos should aim to provide value above all else. Don’t go for the sales pitch. to 13.2

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

It claims to be the best of its class and will transform your business. With such outsize claims, you're likely to dismiss the product as a sensationalized gimmick -- and you wouldn't be alone in thinking that. You start to want that product. To some extent, yes.

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

Finding the Right Time to Send a Pitch


The second-best time of day to pitch media is between 10 a.m. That used to be a slam-dunk time slot when they weren’t as busy. But now they have to turn in multiple stories a day. Many are expected to post to multiple platforms, and then promote their work on social media.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. In order to hit your target, you must accurately compute all these variables and adjust your strategy accordingly.