Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The Art Of Storytelling In Business Communications And Public Relations.

How to successfully pitch podcasts

PR Daily

Podcast audiences are a great, captive resource for PR pros looking to expand their reach. How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? How to make your guest appealing.

Fighting Back Against Passive PR Pitches

Onclusive

One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relations

When and how to follow up your PR pitch

PR Daily

Here are some guidelines to inform your efforts. . It’s an age-old PR debate: Should you follow up your media pitch? If you do, how soon and how many times? I spoke with some PR pros (and a few journalists) to get their best advice on following up.

PR 101: How to Pitch Fashion Bloggers

Cision

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Know Who You Are Pitching.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. It is your “foot in the door” to reach a journalist and help them see your brand or product’s true story.

Tips on pitching the media, part two

HMA Public Relations

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.

PR 101: How to Pitch Travel Journalists

Cision

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Not All Travel Pitches are Created Equal.

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How to time your holiday media pitches

PR Daily

PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. And, please send links to the brand’s page.

How to Pitch Better Brand Stories

Cision

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. If you want earned media, you need to have a newsworthy story to tell. .

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

So how do you help your company or client be that one in a hundred? Create a pitch that aligns.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most).

How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Want to engage your audience’s top influencers?

4 tips for pitching magazines

PR Daily

Consider these tips to get your story to the right journalist. We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch.

How to build trust with editors

PR Daily

Here are four steps to building a beautiful friendship. You are far more likely to succeed in getting it published by first developing relationships with the opinion editor at these publications. Here are a few key steps you’ll need to take to make them a reality: 1.

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How to Become a Media Darling

Flack's Revenge

Every startup wants to be the belle of the media ball. oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest. It’s hard to overestimate the importance of. This post originally appeared on Business2community.

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How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

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How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The word is a little misleading, because it sounds like you’re giving the story to only one reporter. How should PR pros use exclusives?

How to pitch contributed content: 4 tips for success

Muck Rack

How to pitch contributed content: 4 tips for success

PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times.

How to pitch radio: 5 tips for success

Muck Rack

How to pitch radio: 5 tips for success

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How to pitch op-eds: 8 tips from an editor

Muck Rack

How to pitch op-eds: 8 tips from an editor

How to pitch magazines: 4 tips for success

Muck Rack

How to pitch magazines: 4 tips for success

How to pitch podcasts: 4 tips for success

Muck Rack

How to pitch podcasts: 4 tips for success

PR 101: How to Pitch CNET

Cision

Cision’s Media Research team maintains hundreds of thousands of media profiles, and reaches out to thousands of journalists daily to ensure the accuracy of our data. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Pay attention to who is covering news, and who is covering product reviews and pitch accordingly.

Free Tip Sheet! How to Score Coverage By Pitching on Social

Cision

We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport. Reporters need a good reason to trust you.

How to pitch TV: 5 tips for success

Muck Rack

How to pitch TV: 5 tips for success

How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?

How to Pitch Dad Blogger Don Martelli

Cision

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

PR Strategy: How to Make Journalists Happy

B2B PR Sense

How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. But consider how this number has changed. Relevant Pitches.

How to Build Rapport and Pitch Media Using Twitter

Shift Communications

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out.

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. ” Want to improve your pitching skills?

5 tips for pitching for radio

PR Daily

Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch. The number of people tuning in continues to climb with 48 million Americans listening on a weekly basis.

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Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Just click here or on the image to open the PDF. Please, post a comment to let me know if you like it!

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How to create a PR strategy

Public Relations Sydney

Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media?

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How to pitch the modern journalist

PR Daily

A recent report from the folks at Edelman got me thinking about how PR pros approach and work with the press. Like it or not, these numbers are likely to drive even higher in the coming years as media outlets continue to favor shareability.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

Tips of the trade: How to pitch a trade press editor

Muck Rack

Tips of the trade: How to pitch a trade press editor

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. I did expect Twitter to rate better than less than two percent.

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass.