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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

There are three simple ways to measure the value of PR this year. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. What placement?

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

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Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

How do we take a stance? The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW!

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Senior professionals know how fast our industry is changing, and they want to keep up. Consider a PR agency.

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How do you think the industry has progressed in this area? In that way, Marketing hasn’t changed at all.