Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? Let’s discuss the Media Blackout and its origins.

Interviews 59

Interviews Media eBook Journalism 59

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Think about what topic you are an expert on and then think about how it can help those watching. It’s important for everyone to learn how to use social media properly and beneficially.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Senior professionals know how fast our industry is changing, and they want to keep up. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Action PR

JULY 9, 2019

It can also help manage your reputation. What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? Still afraid to talk to the media?

Interviews 58

Interviews How To Media Training Examples 58

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. Credibility and trust Inclusion in reputable holiday gift guides can enhance a brand’s credibility and trustworthiness.

How To 78

How To Retail Pitching SEO 78

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Here’s how to take advantage of newsjacking for B2B companies. It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks. Have a plan in place.

B2B 156

B2B How To Pitching Conference 156

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole. Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves.

Agency 100

Agency How To Survey Employee 100

Cision

JULY 25, 2017

So, how can you ensure that happens? By using a media database to target reputable outlets in your industry. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 353

Agency Interviews Pitching Retail 353

Presspage

NOVEMBER 5, 2021

I speak to a lot of our users, and they tell me how the platform is helping them on a day-to-day basis. We believe accuracy, consistency and velocity in communications have a huge impact on reputation. According to CIPR , 85% of PR and comms professionals believe that the value and reputation of their profession have increased.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

I speak to a lot of our users, and they tell me how the platform is helping them on a day-to-day basis. We believe accuracy, consistency and velocity in communications have a huge impact on reputation. According to CIPR , 85% of PR and comms professionals believe that the value and reputation of their profession have increased.

Interviews 78

Interviews Corporate Survey Technology 78

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 131

Publicity Small Business Trends Leadership 131

Axia PR

FEBRUARY 14, 2018

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece.

Interviews 48

Interviews Reputation Consumer Report 48

ImPRessions - Crenshaw Communications

MARCH 9, 2016

What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers? Or to invest the measurement budget in a study that gauges brand preference in a given customer segment, or corporate reputation lift over time.

Measurement 189

Measurement How To Guidelines Web 189

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder.

Digital PR 62

Digital PR Strategy How To Marketing 62

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. There’s a whole community of like minded people you can lean on.

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Your PR investment should be commensurate with your size and reputation risk, as well as the opportunity to build business through positive outcomes. Backing out of that unfortunate (yet far too common) situation, even a major announcement can require two-to-three months for proper planning, messaging, media negotiation, and interview prep.

How To 149

How To Government Product Launch Internal 149

PR for Anyone

DECEMBER 1, 2021

Be aware of how you represent yourself when you are online showing yourself virtually. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. How does your virtual background make people feel? PR FOR ANYONE. Anyone can get publicity!

Interviews 130

Interviews Video Film Industry 130

Konnect Agency

NOVEMBER 26, 2019

By bringing on an expert you are adding another level of credibility and getting a reputable endorsement of your brand. The individual should have a strong social media and media following, as your public relations agency will want to use this individual for media interviews – print, online and broadcast. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

PR in High Definition

AUGUST 27, 2019

If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. But when it comes to trying to manage your reputation, this is not going to sit well with your customers ? The post How to avoid comms crisis turbulence appeared first on Firefly Communications.

Crisis 72

Crisis How To Newspapers Reputation 72

Buzzstream

MARCH 3, 2020

All goes to show that the conversation doesn’t stop once the interview is over with. If you do find the idea of being interviewed tricky or intimidating, I’d argue that as long as you take the time to prepare thoughtful talking points you should be okay. After the interview is live and published, the content doesn’t stop there.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? What is more valuable than a brand (or personal) reputation? Many PR deliverables are powerful in building reputation over time, and their impact is accelerated and amplified by social media.

Mobile 244

Mobile SEO Web Journalism 244