Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem?

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Measurement System Data Technology 198

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. How long did people spend reading it? Ultimately, how profitable was the article?

How To 282

How To Storytelling B2C Measurement 282

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How do you think the industry has progressed in this area? In that way, Marketing hasn’t changed at all.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Senior professionals know how fast our industry is changing, and they want to keep up. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Flack's Revenge

JANUARY 25, 2023

The podcast covered these topics: The importance of measuring and connecting PR to business outcomes Tech tools ranging from spreadsheets to commercial solutions PR attribution: what it is, how to do track Case studies Thanks, Renée, for coming on the podcast and sharing your insight.

Case Study 156

Case Study YouTube Measurement Interviews 156

Ethical Voices

NOVEMBER 20, 2023

That’s an interview. Maybe an interview. Okay, so he did an interview. I want to know how long the interview was and what the setting was, but okay, let’s keep focused. How did the interview go?” He even led the interview. .” Okay, well, that’s not a focus group.

Ethics 91

Ethics How To Survey Interviews 91

Onclusive

APRIL 12, 2018

How will you measure success? AirPR: How do you know if your efforts are working? Kathy: From a media and social media perspective, we do have analytics we look at and we are often testing and learning to determine how to best use resources and focus efforts. Learn more about PR measurement and Attribution at AirPR.com.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

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How To Instagram Mobile Video 284

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Have they demonstrated an equal measure of humility and ownership? Leadership. Is the company itself a leader? Collaboration. Adaptability.

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How To Leadership Interviews Google 185

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 109

Measurement Video Technology Enterprise 109

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How do you think the industry has progressed in this area? In that way, Marketing hasn’t changed at all.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

NOVEMBER 29, 2023

How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Unleash the potential of topic pillars with Contently.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Use that to guide your interview questions. Group interviews lead to groupthink. What else did I have to learn?

Marketing 108

Marketing How To B2B Exercises 108

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. Ask to interview them about the opportunities or challenges they face related to your market and what they would like to learn. The post How to Write SEO-Driven Content That Customers (And Search Engines) Love appeared first on Contently.

SEO 52

SEO Engineering Writing How To 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Backing out of that unfortunate (yet far too common) situation, even a major announcement can require two-to-three months for proper planning, messaging, media negotiation, and interview prep. That’s why we recommend outlining specific deliverables as well as outcomes, and how those outcomes should be measured.

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How To Government Product Launch Internal 149

Sword and the Script

MARCH 26, 2024

Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 131

Leadership B2B Study Survey 131

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. The post How to Create a Content Contributor Guide appeared first on Cision. Most successful content programs have a clearly defined scope. Guidelines for Submitting.

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How To Guidelines Content Marketing Video 177

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s your best tip for measuring PR? I am energized by the fact that our agency continues to prioritize both quantitative and quality-based metrics, and often in partnership with digital analysts who can measure how PR is actually driving business outcomes.

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

APRIL 27, 2021

During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. You can also ask questions about their goals and how they are measured, which will tell you a lot about their internal culture and what will be expected of you.

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How To Internal International Pitching 110

Prohibition

JULY 7, 2023

Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit. Here are some questions to consider during the interview process: What is your experience working with businesses in the food and beverage industry? How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. Set your goals and objectives and determine how you'll measure your success. And that's ok because I know how to integrate their marketing and communications for real business value. There’s a whole community of like minded people you can lean on.

How To 104

How To Fashion Banking Industry 104

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way.

Technology 83

Technology Nonprofit Measurement Tools 83

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Strong, clever language that concisely and descriptively highlights the key features of the brand/product that make it unique and/or that clearly illustrates how it is providing a solution to a need. What’s your best tip for measuring PR? weekly or monthly).

Pitching 64

Pitching Consumer How To Meeting 64

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

Konnect Agency

NOVEMBER 26, 2019

A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?” Also, you can include coupon codes specific to those readers, thus creating a way to track exactly how many sales were a result of the placement. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 65

Measurement Video Technology Enterprise 65

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

PR Job Coach

MAY 8, 2014

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188

The Stalwart Blog

DECEMBER 25, 2019

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, The Idea Guy® as it says right here in the logo.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). You know how to go about everything in there, but you have no time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182