Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. A lot of content today, particularly from brands, is simply adding to the noise. that of the original company status update.

Social Media 67

Social Media Brand Branding Media 67

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” ” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader.

Leadership 398

Leadership B2B Community Viral 398

PR 20/20

MARCH 8, 2023

I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. HubSpot, a leading CRM platform, released two new features this week powered by AI and ChatGPT— ChatSpot and Content Assistant. Here's how they work. Getting a gauge on our custom properties.

Tools 85

Tools Web Examples Report 85

Prohibition

OCTOBER 2, 2023

We explore; Showing ROI – both short term and long term The use of social listening for competitor analysis B2B content ideas – with a focus on quality over quantity Employer advocacy – influencing the c-suite AIs impact on cybersecurity and personal content Looking to the future of B2B Are you wanting to generate leads?

B2B 77

B2B Trends Strategy Marketing 77

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. These people range from customers, investors, journalists, and employees to business partners. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? Tim Brunelle, Land O’ Lakes.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

5W PR

DECEMBER 8, 2021

There are plenty of different types of images and videos that users can share on Instagram, but one of the most important ones that companies should be sharing with consumers is a glimpse into the parts of the companies that people generally don’t get to see. User-Generated Content. Behind the Scenes. Motivation.

Instagram 88

Instagram Strategy Marketing Education 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. B2B companies can engage and attract followers through educational and entertaining content.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

APRIL 9, 2020

Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 86

Communications Employee Enterprise Local 86

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I c) More companies create their own content and channels to reach audiences instead of traditional media channels. c) More companies create their own content and channels to reach audiences instead of traditional media channels. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

MAY 28, 2019

Influencers are effective, but how much more powerful is an authentic fan of that brand? I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained. Be entertaining.

Brand 249

Brand Branding Insurance Insurance 249

Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. What is Web3?

Reputation 78

Reputation Web System Data 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

NOVEMBER 28, 2022

If nothing else, Musk knows how to attract attention and garner captivating headlines.”. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. If nothing else, Musk knows how to attract attention and garner captivating headlines.”.

Twitter 78

Twitter Banking Financial Employee 78

Prohibition

JUNE 20, 2019

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. You should also consider how frequently you post as well as the time of day that you do.

LinkedIn 63

LinkedIn How To Employee Social Media 63

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Cision

OCTOBER 15, 2015

But with so many channels and audiences out there, how do you know who to listen to and why does it matter? Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. On Tuesday, October 20 at 2 p.m.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

At Crenshaw, we encourage young talent to make their own opportunities to create appealing graphics for social media sites or design a piece of content for a client or the firm. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

PRSay

FEBRUARY 20, 2018

As a strategy, it can help drive change and encourage innovation. Jones noted that Ketchum has built-in diversity goals for employees who are eligible for bonus pay, while Stevens at HD Supply said they look at the level of customer engagement as a metric. Inclusion can also inform the lives employees lead outside the workplace.

Employee 110

Employee Groups Energy Resources 110

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Some roles to consider on your marketing dream team : Content writer. But sadly, failed marketing attempts happen every day and everywhere. The time is now to transform your marketing program. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Victorious PR

OCTOBER 18, 2022

It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. The media is already sharing your respective story, but it is PR that helps create and distribute original content across many different platforms and mediums. Their generated content helps reach audiences on a massive tipping scale.

Real Estate 52

Real Estate Community Social Media Leadership 52

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Specifically, we asked: “When it comes to the execution of your idea, which of the following do you find to be the most effective in generating links?”. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 76

Writing How To Media Guidelines 76

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. It makes me crazy when I hear this, which unfortunately is pretty often.

How To 120

How To Software Analytics Google 120

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. When such immoral requests are made, how will ChatGPT handle them?

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Otherwise, you might fail to expand your reach and generate fresh leads. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 60

Writing How To Examples Consumer 60

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. 1 Do Things that Don’t Scale. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Recently, popular makeup brand NYX launched it’s #ButterGlossPop campaign asking TikToker’s one question: How do you Pop Your Gloss? in November 2017.

Viral 52

Viral Video Social Media Creativity 52

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Ethical Voices

SEPTEMBER 12, 2022

She discusses a number of issues, including: How to successfully advocate for transparency. How to protect your company’s reputation when other similar brands are having ethics failures. How do they work to push back on the management team? How am I going to pay for my kid’s school ?” Who you are matters.

Ethics 93

Ethics How To Employee Company 93

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

NOVEMBER 20, 2017

The alumni director at the time encouraged me to connect with Katlyn because “she knew everyone.” That includes writing content, monitoring and paid strategy and execution. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. People like Katlyn Bourget.

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Indeed, my own predictions are at the very bottom. Christine Moorman | Duke University.

Marketing 99

Marketing Content Marketing Advertising Advertising 99