ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. Last time I checked it was around 6 PRs for every journalist.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. Get to know the editors you pitch to.

Transportation 94

Transportation Meeting Media Newspapers 94

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” ABM is the future of B2B – it’s all about organisational groups aligning together to build customer relationships and growth, and maximising customer lifetime value. That was written in 2017, but the practice continues to grow. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Remote PR Jobs

SEPTEMBER 25, 2023

#FuturePRoof Podcast The #FuturePRoof Podcast, now in its second series, is a conversation between agency owner and management consultant Sarah Hall and Stephen Waddington , the UK managing director at Metia Group, a marketing agency with offices across the globe. The Pitch Pitching is part of the day-to-day job for many communicators.

Pitching 100

Pitching Interviews Trends Journalism 100

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Bianchi Biz Blog

MAY 2, 2022

I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you? Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Meeting 82

Meeting Media Travel Interviews 82

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I’ve been with SAE International’s Media Group for nearly 23 years. What advice do you have for PR people that want to pitch you?

Engineering 79

Engineering Automotive Agriculture Media 79

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch.

Communications 126

Communications Crisis Internal International 126

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. In the future posts on the network will be private by default and shared only with an immediate network of friends or group. The web is a social space. Again, note Facebook’s ownership. Snap is the only independent service.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

JANUARY 11, 2022

Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. It was part of the consulting giant Kantar Group. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. PR teams must prioritize TV news monitoring to develop effective pitching, placement strategies, and media measurement.

Radio 75

Radio Television Media Local 75

Shift Communications

NOVEMBER 10, 2016

Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic?

Healthcare 144

Healthcare How To Analytics Mobile 144

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Be sure to float your idea to other colleagues, and, if it’s a major campaign, you may even need to think about having a focus group in to give feedback. And make sure to test it with various age groups. How much traffic did those hits drive to your web site?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. What can PR Pros do to make a pitch stand out if you don’t have a news update?

Reddit 158

Reddit Media Analytics Trends 158

Flack's Revenge

MAY 17, 2018

“If You Pitch this, Bad S**t will Happen” In the above story, the journalists are portrayed as hapless pawns, caught in the crossfire of good vs. evil. They see what’s happening on the dark web. Many have research teams, monitor groups with nefarious motives, and recruit from the pool of former hackers.

Ethics 120

Ethics Banking Journalism Guidelines 120

Cision

OCTOBER 27, 2015

There is their flagship app, LinkedIn Pulse (content), LinkedIn Recruiter (recruiting), LinkedIn Connected (contacts), LinkedIn Lookup (for internal search), and two new apps: LinkedIn Groups and LinkedIn Job Search. The Groups app (launching soon) will allow group interaction within the app, coinciding with a revamp of the Group feature.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Intrado has rebranded the holding company to West Technology Group , LLC. Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

PR Fuel

DECEMBER 14, 2021

Promoting your company’s presence on the web via social media, websites, and blogs. Knowing when and how to pitch media members is key to securing coverage. Facebook groups. Digital groups. Some of the purposes of a press release include: Sharing information about your company. Create a Media List.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. 9) OnePitch analyzes 1,000 pitches for trends. How did it work?

Software 104

Software Analysis Data Tools 104

5W PR

MAY 6, 2019

Pitching to journalists. Once this is done, it will be easier to keep tabs on specific groups of people who are relevant or important to the business in their respective ways. Stop Using Twitter’s Web Interface. Retweeting, ad nauseam, content from other users who reference the firm. ?

Twitter 68

Twitter Tools Publicity Pinterest 68

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. Are you a nonprofit? But not everyone can.

Community 120

Community Mobile Blogging Publicity 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting.

B2B 78

B2B Facebook Advertising Advertising 78

Communications Conversations

SEPTEMBER 10, 2019

If you’re targeting those groups, I’m not sure how you can ignore it. In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. Companies like Honeywell spin-off Resideo are realizing this–here’s coverage of the new smart home on Cheddar last fall.

How To 79

How To Media YouTube Twitter 79

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching. It defaults to “Session Primary Channel Group.” Thanks again!

Digital PR 62

Digital PR How To Media Google 62

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties.

Software 0

Software Media Leadership Journalism 0

Communications Conversations

APRIL 22, 2015

The everyday influencers aren’t getting pitched as much–if at all. A thoughtful pitch will go a LONG ways. Since they’re not getting pitched as often, and not doing hundreds of sponsored posts each month, people may actually trust them! Why does this make sense? Think about it. * Makes too much sense, right?

Instagram 60

Instagram Pitching Web Blogging 60

Buzzstream

OCTOBER 21, 2021

To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. from SEO to Web Dev). We try to group up tasks under 1 task that can be quickly completed. Try it with a small group and gather some feedback before pitching to wider teams.

Software 151

Software How To SEO System 151

Communications Conversations

OCTOBER 24, 2019

Speaking before a group of 100+ communicators at Walmart headquarters in Bentonville, Ark. Like, your web site. I don’t say yes to every person who pitches me a guest post on my blog (come to think of it, I haven’t said yes to this in at least 7 years!). And, it’s a group they tell me they find invaluable.

Social Media 79

Social Media Media Groups Blogging 79