Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 78

Engineering Automotive Agriculture Media 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

MAY 2, 2022

How long have you been in journalism and how did you get started? I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you?

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Meeting Media Travel Interviews 81

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”. They see what’s happening on the dark web. The tilt of the coverage was decided in Moscow. But they have agendas too.

Ethics 120

Ethics Banking Journalism Guidelines 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. In the future posts on the network will be private by default and shared only with an immediate network of friends or group. The web is a social space. Again, note Facebook’s ownership. Snap is the only independent service.

Privacy 72

Privacy Web Facebook Film 72

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. What can PR Pros do to make a pitch stand out if you don’t have a news update?

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Reddit Media Analytics Trends 158

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. If you’re targeting those groups, I’m not sure how you can ignore it. In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. Mainstream media outlets with monstrous, loyal followings. I want to be in Forbes.

How To 79

How To Media YouTube Twitter 79

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. Give our services a try.

B2B 79

B2B Facebook Advertising Advertising 79

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

MAY 16, 2016

He also brings the experience of being a digital marketing group director at NBC Universal. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. South Florida Business Journal: Mel Meléndez ( @melmelendez ) tackles the top role as the new editor-in-chief of @SFBJNews.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

PR 20/20

FEBRUARY 6, 2020

Robert Rose ( @Robert_Rose ) is the founder and chief “troublemaker” for The Content Advisory , the education and consulting group with CMI, and authored Killing Marketing (with Joe), Managing Content Marketing and Experiences: The Seventh Era of Marketing. and Epic Content Marketing. Today, their suite of resources (i.e. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. This may look different at each company/agency, but one example is at Franco, we sponsored a group of PR students at a Michigan university to complete the PESO Model certification.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

MARCH 22, 2016

This will continue to be a hot button item that will divide groups within security and within the government. Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Underwrite a conversation – One the quickest ways to meet your “group of two hundred” is to underwrite a conversation between them. How was she going to make it rain? Services are sold differently than products.

How To 40

How To Case Study Technology Conference 40

Rock the Status Quo

FEBRUARY 3, 2015

We’d shot a video, created branded props, and rehearsed all night, and the program was very solid, so I tried to talk sense to him, but he insisted on rearranging everything, and we didn’t do well in the pitch. Today most of our clients are web-based companies, and many are startups. If so, what do you love/hate about it?

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Agency Advertising Advertising Twitter 100

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The next day, that photo was on the cover of Roll Call. Talk to Us!

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 b) Is Your Press Release Pitch Guilty of Information Overload? billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. Google is Our Best Friend.

Blogging 64

Blogging Analytics Google Writing 64

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Do those in your peer group think you have something to offer? Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. They’re at the forefront of this new business paradigm , trailblazers if you will. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. ” What’s happening in public relations is happening right now in independent journalism. These folks want to talk about their needs outside the scope of actual pitches.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. Google is Our Best Friend.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

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Writing Communications Marketing B2B 194

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114