Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. How long have you been in journalism and how did you get started?

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Stern + Associates

OCTOBER 5, 2023

Whether you’re a financial services group that only passively invests in China, or if you’re a university that engages Chinese students, or if you’re manufacturing anything from cat food to quantum chips – if you want to be successful, you need to have a theory of where China comes from, where it’s going and how people in the party-state think.”

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Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Find out how to best track inbound traffic from a press release.

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Study Marketing Journalism Advertising 215

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. This one too, is about promise, expectations, triumph and sometimes flameouts.

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Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. This one too, is about promise, expectations, triumph and sometimes flameouts.

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Enterprise Big Data Technology Analysis 156

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

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Journalism Report Enterprise Interviews 50

The Hoffman Agency

MARCH 4, 2024

It’s a platform that puts caring companies in touch with 3 rd year of high school students from priority education groups to help them find their dream job. So, he applied on the platform for several jobs in journalism, television and comedy (his second passion). What is your vision of press relations?

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Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

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Doctor Spin

NOVEMBER 30, 2023

Today, we’re learning more about cognitive dissonance. Source: Cambridge University Press 2 Harmon-Jones, E. Cambridge University Press, 185–211. Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Journal of Personality and Social Psychology, 67, 382–394.

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Handbook Journalism Comparison eBook 52

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Monitor word-of-mouth and press coverage. Gather actionable insights from data analysis and focus groups. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics.

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ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Verify information before you press send. Make sure to remove them. Again, share the information on a centralized sheet.

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Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.

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Financial Media Analytics Data 52

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. On Juneteenth, the Associated Press announced that the letter “b” in Black is to now be capitalized when referring to race and ethnicity. Making a historic decision.

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Doctor Spin

JANUARY 16, 2024

By day, the entire group would debate and decide who they suspected to be part of the Mafia, subsequently “eliminating” them from the game. The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. The game unfolded in turns. 5 Information asymmetry.

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Wikipedia Film Groups Journalism 52

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. What about the competition? She notes: “If you are constantly talking about the competition, people may not see it as sincere.”.

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PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

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Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press.

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Local Media Pitching Report 150

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

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Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. How long have you been in journalism and how did you get started?

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Meeting Automotive Transportation Newspapers 60

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I did end up writing an article about him speaking in Milwaukee. Three months later, he did.”. Lessons learned in the seminary.

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Meeting Journalism Interviews Employee 100

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Fact-checking becomes even more important when you’re writing about sensitive topics. Putting a piece out into the world knowing it contains no factual errors is about more than just peace of mind.

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Content Marketing Marketing Viral Study 144

Stern + Associates

OCTOBER 10, 2023

“I learned there is scientific evidence for 12 factors that can make your attention better or worse, and the factors that can make your attention worse have been hugely rising in recent years,” reveals Hari, who joined Oprah Winfrey for a two-part conversation about focus and attention. The post Your Attention Is Your Superpower.

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Deirdre Breakenridge

FEBRUARY 12, 2018

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Starting in October with movie mogul Harvey Weinstein , we’ve witnessed the downfall of many prominent men in entertainment, politics, business and journalism for sexual misconduct. Arrogance is a particularly toxic element of leadership. Testosterosis.

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Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? The movie, “All the President’s Men,’’ about the Washington Post reporters who broke the scandal was really inspiring to me.

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Journalism Film Fashion Report 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

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Ethics Crisis Transportation Airlines 97

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

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Survey Industry Leadership Study 96

NewsWhip

AUGUST 9, 2022

Companies are increasingly concerned about their products, ideas or advertisements showing up on scurrilous websites, which could result in a public relations disaster, while health-care organizations need to ensure the public isn’t consuming inaccurate medical information. “The It’s important we get it right, so we’re really careful.”.

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Government Journalism Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Press relationships, strong networking, and content skills still matter, but they’re table stakes. What are three interesting tech trends you keep reading about?

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B2B Apparel Product Launch Agency 159

Onclusive

DECEMBER 6, 2019

There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

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PR Fuel

SEPTEMBER 8, 2020

It is a digital distribution service for press releases and related content intended to influence the public. PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion.

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Journalism Corporate Software Analytics 52

Doctor Spin

DECEMBER 4, 2022

The amplification hypothesis tells us about attitude certainty. Displaying uncertainty about an attitude, on the other hand, can lead to attitude change because it undermines the individual’s confidence in their beliefs and makes them more open to considering alternative perspectives. New York: Academic Press. Tormala, Z.

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PRSay

OCTOBER 7, 2019

Because public relations serves so many different industries, it can seem overwhelming finding a group of like-minded folks to learn from and network with in the profession. Made up, nearly meaningless words and phrases dominate military press releases. In the military we know all about checking boxes to get qualifications.

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Public Affairs Publicity Course Ethics 137

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What will make her feel good about being in that car every day?

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Meeting Automotive Media Journalism 74

PRSay

NOVEMBER 20, 2018

It’s about getting more information to the public, direct and unfiltered,” says Kerlik, who worked with Ragan Consulting Group to get the initiative started. “We Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation.

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Bianchi Biz Blog

MARCH 6, 2023

What is this topic about? How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. Check out the YouTube playlist for more information.

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Meeting Automotive Media YouTube 78

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

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Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

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Meeting Automotive Media Newspapers 78