PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

Buzzstream

JULY 26, 2018

I’m speaking particularly of the case where somebody wants me to write about something and, for some reason, instead of sending me one email, they subscribe me to their mailing list. Google evaluates campaign emails holistically. Bet on Google, Microsoft and other mail providers getting better and better at this over time.

Google 75

Google Interviews System Pitching 75

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help.

How To 301

How To Writing Tools Energy 301

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Technology 56

Technology Communications Insurance Insurance 56

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense.

How To 241

How To Advertising Advertising Data 241

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

NOVEMBER 17, 2023

The technology “will put out an entire paragraph and all the sentences will be about the same length.” Some AI tools, such as the keyboard shortcut Voilà for Google Chrome, have already been trained to use certain writing voices, such as a technology voice or a marketer voice. You can get it for free and start there.

LinkedIn 72

LinkedIn Writing Tools Technology 72

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. Yahoo News and Google News are #1 and #2 on the list of the Top 10 News Sites. And preferably one that has good Google rankings.

Engineering 160

Engineering Google Banking Small Business 160

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Just ask Google. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

AUGUST 9, 2018

A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it?

Writing 72

Writing eBook Case Study System 72

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

SEO 88

SEO How To Mobile Engineering 88

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Remote PR Jobs

SEPTEMBER 25, 2023

Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Enter TechNews.io It was at this point that I ran across TechNews.io.

Web 100

Web Report Pitching Google 100

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which authors are writing about that topic.

Trends 191

Trends Brand Branding Software 191

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships.

Software 136

Software Pitching System Analytics 136

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You are in control.”

Pitching 72

Pitching LinkedIn Technology Engineering 72

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 144

Survey Software B2B Pitching 144

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

SEO 93

SEO Strategy Google Engineering 93

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 95

Technology Ethics Tools Creativity 95

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. This is your opportunity to showcase your results to key stakeholders.

Pitching 94

Pitching Print Measurement Report 94

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Engineering 329

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient.

Energy 64

Energy Study System Writing 64

PR 20/20

JULY 12, 2022

Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront. Create Blog Content.

Company 85

Company Marketing Small Business Google 85

Buzzstream

MARCH 21, 2024

But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam. In my agency days, we stumbled along with Google Sheets until BuzzStream came along.

Construction 62

Construction How To Media Google 62

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. It was rapidly followed by Anthropic Claude 2 and Google Bard. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 119

Report Publicity Training Policies 119

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside.

Leadership 174

Leadership Financial Employee Google 174

PR in High Definition

MAY 26, 2020

Google has just launched Google Meet; it’s free and currently has no time limit, you just need a Google account to access. CityAM has a write up of the new service, currently on trial via Taster, the online platform the BBC uses to test new technologies. The Independent has the full story. Ofcom says yes!

Google 62

Google Privacy Conference Facebook 62