Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JANUARY 7, 2020

The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

MAY 8, 2015

And when thousands of miles separate you, I’m really grateful for the technology that allows me to stay close to my own momma. I thought about trying to write something connected to Deflategate , but a) it would have been a stretch, and b) I really don’t care about Tom Brady. They also have really good customer service.

Skype 40

Skype Customer Service Travel Leadership 40

Stephen Waddington

DECEMBER 30, 2019

The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Speaking of traditional search engines, if you search ‘LinkedIn Pulse’ on Google News, you will find the channel receive s great visibility. Be authentic and let your voice show when writing. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. 8 Writing Tools for Social Media (Hootsuite). How to write a social media video script (HubSpot). Google Analytics. Instagram has done the same thing as well as adding their own stickers and geolocation. Hootsuite Academy. Adobe Social.

Social Media 40

Social Media Resources Media Case Study 40

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Norton's Notes

FEBRUARY 17, 2015

The act of writing the customer’s name on their take-out drink allows Starbucks staff to develop a more personal relationship with their customers, and therefore more satisfactory customer service. Through the use of a webcam and ‘unique kiss-detection technology’, an outline of your pursed lips are imprinted.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. Self-driving cars are viable technologies—and self-driving trucks may be next. Google built AI that taught itself how to be superhuman at a board game—without human teachers.

Marketing 41

Marketing System Technology Google 41

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. Organic search is a key aspect of inbound success, and Google often rewards content for longevity.

Marketing 45

Marketing Engineering Resources Consumer 45

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Google your name and Google your business’s name and see what comes up.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. We really like Heidi’s “free actionable marketing tips” (via email subscription).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships.

Software 138

Software Pitching System Analytics 138

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Meanwhile Google+ has fallen by the wayside. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Google Glass is still at a rudimentary stage. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

PR teams will be measured by inputted organic brand conversion lift and Google Trends. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Think Google Hotels, Flights, weather, etc.). 13) Simplifying personalization and recommendation services.

Social Media 91

Social Media Marketing Media Creativity 91