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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

While many customers still haven’t fully bought into chatbots as a real way to improve the shopping experience, the addition of smarter and better technology stands a good chance to change their minds in the near future. The post 4 Ways Technology Boosts The Retail Experience (And Retail PR) appeared first on Crenshaw Communications.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

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Free Google Slides template for your next PR report

The Resolution Blog

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook. If this is you, look no further we have put together a FREE PR report template for you to use.

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Critical Mention Releases Google Analytics Integration

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

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Cracking the communication code in technology

PR in High Definition

It also depends on who you’re speaking to and their understanding of the technology and terminology. It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Breaking down technology jargon Beginning my journey in tech PR, I was flooded with jargon that I had to decipher.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.