ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve?

Measurement 93

Measurement Communications Survey B2B 93

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Mark My Words

MARCH 21, 2017

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. Consequently, when companies like Facebook and Google say it is impossible to fully screen their content for inappropriate images and abusive text this message is no longer good enough.

Social Media 60

Social Media YouTube Google Media 60

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JULY 14, 2020

Educating executives An executive once asked me why a competitor was “ranking” higher in Google. When I examined the query, it was obvious to me that the executive was confusing pay-per-click advertising with organic search results. The survey surfaced more than 20 metrics or methods respondents are tracking as a source of ideas.

Survey 137

Survey Measurement System Education 137

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. In fact, by the end of this year Facebook and Alphabet (Google’s parent) will account for half of all ad revenue worldwide, and more than 60% in the U.S. When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S.

Facebook 157

Facebook Reputation Mobile Privacy 157

Shift Communications

JANUARY 30, 2017

Using advanced analysis with machine learning, we might analyze a reporter’s most recent articles over the past year to see what other topics they write about. We see she writes much more about Google in the context of AdWords and advertising. Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) Among her top favorites is “not-com” domain extensions. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. We see this activity with Google GSuite, Zoom, Dropbox, Slack, SurveyMonkey, Canva, and many more. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Write content. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. The meetup was about Data Science in the Newsroom.

Viral 120

Viral Data Web Trends 120

Critical Mention

DECEMBER 2, 2018

Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. The better the quality of your posts, the higher your Google ranking. If you need some guidance, checking out the website’s guidelines will help you make use of interlinking tools.

SEO 71

SEO Strategy Guidelines Social Media 71

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Stephen Waddington

JANUARY 27, 2019

Community based learning and the application of technology in learning were strong themes. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter. It’s daunting if you haven’t done it before.

Handbook 60

Handbook Instagram Government Community 60

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Also of note, Google now owns api.ai. The cost for api.ai

Facebook 120

Facebook How To Customer Service Wikipedia 120

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. So which one garnered more interest according to Google trends? Holistic commerce and media involve opening the door to gamification and meeting the customer halfway in their environment, including on social media, mobile devices, through beacon technologies while in store, at kiosks, and more.

Mobile 101

Mobile Community System Social Media 101

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. I share two things on Facebook: pictures of my kids and links to my writing. I used to write songs about the girls I had crushes on in seventh grade. It turns out that my mom enjoys both.

Facebook 105

Facebook Advertising Advertising Writing 105

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Right now Apple owns the device, Google the browser and Facebook the app. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components.

Marketing 60

Marketing Mobile Pinterest Analysis 60