Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories. What inventory do they overlook?

How To 150

How To Fashion Interviews Local 150

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

PR in High Definition

OCTOBER 30, 2023

People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. But what has truly propelled Victoria’s reputation since her Spice Girl days is her move into the fashion world. In this pre-social media age, newspapers ruled the roost.

Reputation 62

Reputation Fashion Newspapers Local 62

Mark My Words

APRIL 4, 2022

CBC News When Prince William and Kate, Duchess of Cambridge, set off for the Caribbean recently, their royal visit was, among other things, billed as an opportunity to celebrate local culture and commemorate Queen Elizabeth’s 70 years as monarch. “It felt slightly colonial, the whole exercise.”

Local 60

Local Exercises Fashion Interviews 60

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

Deirdre Breakenridge

APRIL 6, 2015

I thought that might be an old fashioned view, but it’s not. The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. In West North Central (which includes Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota) everything is about the local story.

Local 150

Local Internal International Pitching 150

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. Even while working at small, local publications, I never had an empty inbox. For instance, I wrote “Curvy Style Blogger Cayla Jean Advocates for Equality in Fashion” for 303 Magazine , a publication targeting Denver’s hip millennials.

Report 68

Report Fashion Pitching Journalism 68

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) Bottom line?

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. She also interviewed a program participant served by Goodwill as part of that.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .

Case Study 131

Case Study Wireless Company Local 131

Cision

JANUARY 11, 2016

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. CjozfeeXKo #fashion #entertainment. britishvogue.

Twitter 120

Twitter Fashion Television Travel 120

Communications Conversations

APRIL 30, 2019

It’s just good, old-fashioned hard-core research. For example, let’s say you were researching local food influencers here in Minneapolis. 5: Research industry podcasts and find out who’s being interviewed on the shows. What’s the secret? There is no secret. It’s not easy. It’s not fast.

Tools 111

Tools Twitter Local Pitching 111

PRSay

FEBRUARY 5, 2018

As PR pros, we can’t fashion a brilliant, witty CEO on paper and then send a different person with the same name out into the world to fend for themselves. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. Research and ask questions.

Communications 141

Communications Employee Leadership Writing 141

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 65

Communications Pinterest Reddit Radio 65

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. How do you approach communication strategy for a large enterprise company versus a small startup?

Corporate 159

Corporate Groups Local Enterprise 159

Presspage

AUGUST 24, 2023

Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Maxim Behar

APRIL 17, 2024

By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. They joined us for a late drink in the hotel bar even.

Hotels 64

Hotels Meeting Transportation Local 64

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. Makeup artists grow followings on Instagram and are then interviewed for major magazines. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario.

Big Data 81

Big Data Government Local Data 81

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. For example, on behalf of one of our Chinese destination clients, we handle public relations for the campaign in both North America and locally within China.

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

MARCH 27, 2018

Zakin said in a recent interview , “Never stop talking to your customer. … Interview passionate ambassadors and identify what they think is unique about the brand. Instead, she invited potential ambassadors , including bloggers in her space, to try out the facilities and sample some local brands. About Brian Freeman.

Fashion 73

Fashion Instagram Enterprise Brand 73

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

MARCH 21, 2016

This week’s highlights include a new columnist at Cosmpolitan, a new editor-in-chief at The Center for Investigative Reporting, and an interview with a cybersecurity policy journalist from The Hill. Want even more media moves? She will be focusing on the 2016 presidential election from the perspective of a Republican.

Media 40

Media Fashion Financial Policies 40

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design. An offer for more information either via an interview with a brand representative or through further discussion with me.

Pitching 64

Pitching Consumer How To Meeting 64

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Ethical Voices

AUGUST 29, 2022

Started right out of college as an old fashioned copy clerk. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Listen to the full interview, with bonus content, here. I spent the first third of my career working for newspapers.

Ethics 91

Ethics Groups Handbook Education 91

prTini

JUNE 5, 2015

In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. We actually just used Flipagram to help promote Columbus College of Art and Design’s annual Senior Fashion Show.

Video 28

Video Tools Fashion Film 28

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Fuel

NOVEMBER 28, 2020

Some of the templates may be blank for you to fill, and some may already be complete with local and national contacts. For example, if your business falls into the fashion industry, you probably won’t need media contacts from publications about pet grooming or auto mechanics. How to Build a Media List.

Media 52

Media Newspapers Pitching Blogging 52

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

Real Estate 71

Real Estate Local Government Internal 71

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

PR Conversations

OCTOBER 29, 2015

Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. working with local petrolheads to beef up their events as a platform for getting out the road safety message. At this stage in my career, local government beguiled me to return to it.

Publicity 40

Publicity Local Training Education 40

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Are you a member of your local Chamber of Commerce? A story that wouldn’t have a chance on the national news just might be a perfect fit for the local paper. And don’t forget local promotions.

Web 40

Web Pitching Local Report 40

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77