How Beauty Brands Will Win in 2019

5W PR

Consider the evolution of New York Fashion Week. Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Guest Post: PR in the U.S. is as Heterogeneous as Europe

PR Expanded

I thought that might be an old fashioned view, but it’s not. The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. Journalists need super-local content or a story – no matter how strong – will not make the cut.

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Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. The backlash came after Dolce & Gabbana released an ad promoting its upcoming fashion show in Shanghai. Canceled fashion show and apology.

How to Care for Your Key Customer: The Journalist

Onclusive

If you own a local clothing store, listen to your customers: What do they want more of? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. manual social media searching, local news, niche publications, community events, etc.,

In a quick marketing move, ASOS turns typo into ‘limited edition’ offering

PR Daily

ASOS, an online fashion and beauty retailer in the United Kingdom, is reaping the benefits of a last-minute pivot after it found a typo on 17,000 of its bags: Ok, so we *may* have printed 17,000 bags with a typo. I work in fashion as well.I

6 PR Tactics For Back-To-School

ImPRessions - Crenshaw Communications

B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. It’s often helpful to include start dates in pitches that are localized to a particular city or state. Certain times of year are associated with major public relations efforts.

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17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town.

Instagram aims to be a social media destination for news

PR Daily

Whether it’s behind the scenes at the NBA Finals, on the runway with the latest fashion trend at a favorite club with a local band, people are capturing moments large and small on Instagram.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

The trick to keeping a program fresh is to vary the PR tactics, like tapping a new media spokesperson, increasing fundraising or volunteerism goals each year, or localizing the story in key markets. If in doubt, start local and expand as time and resources allow.

The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. CjozfeeXKo #fashion #entertainment. Local. Fashion news, style advice, beauty tips & shopping picks from the @Telegraph. Telegraph Fashion (@TeleFashion) January 10, 2016.

My A List is better than yours

Prakkypedia

They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. They know that the guest lists for the events below are likely to be very different: Launch of a new fashion line. Local, state and federal politicians.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side.

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

In the case of the Day-Lewis character, it seems to be a combination of face-to-face meetings at his opulent home/studio combined with intimate fashion shows.

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The Shocking Beef about Feeding the Content Monster

Sword and the Script

And we haven’t even begun to list the local favorites. There’s a new positioning on the burger business every year: fresher, healthier, old-fashioned, or eco-friendly to name a few. by Frank Strong. The burger business tells us a thing or two about content marketing.

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How good PR waxes and wanes around the eclipse

PR Daily

A local middle school ordered 1,300 pairs of solar eclipse viewing glasses that it can’t use because the school board is mandating that all students stay indoors.

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year.

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5 easy ways to pump up your wellness marketing

PR Daily

Wellness marketing is a big trend—and everyone can support people living healthy, active lives—but what’s missing from most wellness marketing is the old-fashioned joie de vivre that a person wants to see in the copy or pictures in order to inspire them to make healthy changes.

7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle.

7 summer story ideas reporters will love

PR Daily

Even if it’s something as simple as seasonal fashion, reporters know that publishing about an already trending subject will earn lots of attention for them, too. Local Businesses.

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5 ways in-house video can boost your PR efforts

PR Daily

If customers see that your brand actively cares for local causes, volunteers at the local homeless shelter, or organizes a charity event, their trust will deepen. No matter your topic, old-fashioned sales decks can become prosaic.

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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

After all, if your client manufactures solar panels, and the local business journal will be doing an issue that June on green heating and cooling alternatives for businesses, the editorial calendar helps you pitch that outlet in a timely fashion, increasing your chance of success.

4 reasons to work with influential social media users

PR Daily

From small local businesses to the biggest international brands, the use of bloggers and internet celebrities continues to increase. Brand managers are continually finding ways to partner with influential social media players and integrate them into their campaigns.

5 easy ways to pump up your wellness marketing

PR Daily

Wellness marketing is a big trend—and everyone can support people living healthy, active lives—but what’s missing from most wellness marketing is the old-fashioned joie de vivre that a person wants to see in the copy or pictures in order to inspire them to make healthy changes.

A Guide to Niche Marketing

5W PR

Some of the more common ways to define a niche are based on: Price (from discount to luxury); Demographics (gender, age, income level, education attainment); Quality (handmade, fast fashion, premium); Psychographics (attitudes, interests, values); and. Geographics (residents of a city or neighborhood). Consider building a product that facilitates an authentic local experience, for example.

Winning the Client Game: Lessons from the Ballfield

Shift Communications

A good old fashioned, weekly pitch strategy and calendar will go a long way here. If a tech reporter at the NY Post is unresponsive to your pitch, see if there’s a more local approach with the metro reporter… and so on. I admit it: I have a lot of baseball on my mind these days.

How to Attract Your Ideal Customer on Instagram

Cision

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Use your company’s brand name for local targeting.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. In the PR world, connections are crucial. And what better place to make those connections than on Twitter?

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

The goals can be varied: sometimes a company needs to reach out to a locality to explain the need for something like physically expanding a headquarters that could interrupt the normal course of business and traffic in the surrounding area for an extended period.

How I research influencers *without* using influencer management tools

Communications Conversations

It’s just good, old-fashioned hard-core research. For example, let’s say you were researching local food influencers here in Minneapolis.

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Getting Placements in a Non-Stop News Cycle

Shift Communications

If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. Create Hyper-Local Relevance. When the news cycle is not ripe for a program, we look for ways to bring the story down to the local level.

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. A potential B2B customer might be reading a trade publication, while a customer looking to try a new restaurant is probably reading the local news in B2C PR.

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Social Media Week 2015 concluded just as it started – with tons of great information and ideas.

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How PR pros can find niche groups for support and networking

PR Daily

Are most of your clients in beauty or fashion? Meetup is a good resource to find where local communities gather in real life.). PR can be a tough business.

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The Instagram Revolution for Small Business

The Proactive Report

Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too. The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime.

What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. Even while working at small, local publications, I never had an empty inbox. Until I took my first college course on it, I didn’t even know what PR was.

Behind the Headlines With Caroline Michaud

Cision

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.