PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 65

Communications Pinterest Reddit Radio 65

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario.

Big Data 81

Big Data Government Local Data 81

Beyond PR

MARCH 27, 2018

Zakin said in a recent interview , “Never stop talking to your customer. … Interview passionate ambassadors and identify what they think is unique about the brand. Instead, she invited potential ambassadors , including bloggers in her space, to try out the facilities and sample some local brands. Build a team narrative.

Fashion 73

Fashion Instagram Enterprise Brand 73

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. It bowed on the Content-Makers Stage with an SRO audience of 1000+. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government Internal 71

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? If it’s not working, get creative! Are you a member of your local Chamber of Commerce? A story that wouldn’t have a chance on the national news just might be a perfect fit for the local paper.

Web 40

Web Pitching Local Report 40

PR Conversations

APRIL 21, 2016

Even when couched in terms of employee empowerment and collaboration, many of these concepts and words hark back to old-fashioned, established workplace hierarchies and perceived authority, whereby information is centralized and controlled. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Or, these days, to click about it in some fashion or other. So people do. And more organizations jump on board. And more people talk.

Twitter 99

Twitter Measurement Facebook Blogging 99