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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Influencers are a critical component of an effective communications campaign. Influencers and brand.

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5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

There’s a whole community of like minded people you can lean on. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Bottom line?

How To 104
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What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. Even while working at small, local publications, I never had an empty inbox. For instance, I wrote “Curvy Style Blogger Cayla Jean Advocates for Equality in Fashion” for 303 Magazine , a publication targeting Denver’s hip millennials.

Report 68
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Discovered by Porsche: the Art of Storytelling

Presspage

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.