Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. .

Advertising 334

Advertising Advertising B2B SEO 334

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Cision

APRIL 11, 2015

Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Use social media to your advantage.

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Rock the Status Quo

AUGUST 11, 2014

I’d also suggest adding social media feeds to it. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

DECEMBER 22, 2014

Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. As the year draws to a close we’re all thinking about 2015. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media. 4 Ways to Link Facebook to Business Outcomes. How to Drive Web Traffic With Social Media Analytics.

Resources 120

Resources Measurement Advertising Advertising 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. The startling results: less than 2 out of 10 (19%) of moms surveyed say they have had a meaningful interaction with a brand on social media. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

MAY 25, 2015

You are social-savvy. Part of a great content marketing strategy includes using social media to amplify and share your brand’s message. Most likely, you are already using Facebook and Twitter to engage with your audience. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now!

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself.

Marketing 83

Marketing Retail Social Media Software 83

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Polaris

DECEMBER 30, 2014

People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Social Media'

Pinterest 196

Pinterest Instagram Brand Branding 196

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. Get our free white paper today! And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story?

Crisis 120

Crisis Tourism Crisis Management Energy 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

JULY 13, 2015

He can be counted on to carry out the mission, the message, regardless of the social media fire’s size. If it’s on Twitter or Facebook, he’s there, too. He knows how to talk with the media. View the white paper now! He gets things done. And he’ll carry it out on whichever channel he needs to. Face is “face.”

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! But the key thing is erasing the lines between marketing and PR, including social media and digital. My favorite social media platform is…I’m still a Facebook fan—but for clients, I’m also big on Snapchat. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Instant Feedback.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

MARCH 30, 2015

Get the tips you need with our white paper! A lot of people like to curate content using their social channels only. Consider curating content for all of your distribution channels (except for paid media). Social media – Most people do this well. Get our free PR tech white paper now!

Google 120

Google Measurement Content Marketing Engineering 120

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Get Cision’s free white paper now! You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Melissa Agnes

JANUARY 29, 2015

White paper: Dark Websites as a Crisis Communications Strategy. Having a high ranking website and optimized crisis response and communications will help you be found by those searching for more information on the crisis, whether in the heat of the moment or in the future. Now let’s focus-in on the optimization side of things.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. Here’s how you’ll use it: Whenever you post on social media or send out an email campaign, you’ll want to hop into Analytics to see what kind of activity you generate.

Analytics 136

Analytics eBook Measurement Google 136

Cision

SEPTEMBER 28, 2015

.” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). Why wouldn’t brands listen?

Strategy 120

Strategy How To Guidelines Advertising 120

Solo PR Pro

MARCH 13, 2018

Create a video post, start your own series on YouTube, or Facebook live, or do a combination of these. Share key takeaways in your email newsletters, and via social media. Draft a checklist, template or even white paper or a case study that you can share via your website. Video marketing. Content Marketing.

Leadership 62

Leadership Case Study Video YouTube 62

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: Do you use any types of social media tools that make it easier for colleagues to share each other’s work? A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Cision

SEPTEMBER 26, 2016

I infamously submitted a post with “you’re” substituted for “your” after dictating the post to WordPress – which I normally only do when posting to Facebook or when leaving comments on sports message boards. Email subscribers are high-barrier-to-entry contacts that you’ve migrated from social media or have otherwise incentivized.

Tools 120

Tools How To SEO Writing 120

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time.

SEO 98

SEO Interviews Blogging Engineering 98

PR Job Coach

NOVEMBER 27, 2009

Start building your "social and professional" network now. As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Look up books and white papers about the field. To be well spoken and written requires being well read.

Training 106

Training Publicity Insurance Insurance 106

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event.

Film 78

Film Community YouTube Video 78

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Click here for our free content marketing white paper! . Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120