Expert insights. Personalized for you.
You don’t have to be a graphic designer to make your social media pop. Thirty percent of Facebook users identify as disabled, and 285 million Facebook users worldwide are visually impaired. Brand Journalism Branding Content Marketing Marketing Social Media MORE
I’m an unabashed social media purist. . At time of writing, I had over 300 responses on LinkedIn, about 130 on Facebook, and I haven’t gotten around to counting the tweets. This is what social media has always been about. MORE
Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. Avoid these 10 major social media scheduling mistakes. Before scheduling content, optimize your social media images for each platform. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars. MORE
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. MORE
How can your organization use social media to attract customers and develop a strong brand position? Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards. MORE
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media MORE
Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach MORE
If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Defending your Social Influence. MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms. MORE
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. MORE
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1. MORE
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. MORE
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising. MORE
Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. The only verified presence of Tim Cook on any form of social media is on Twitter. Social Media MORE
Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. MORE
The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media MORE
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media. MORE
Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels. MORE
The obstacles standing between us and brand engagement often include: Google and Facebook’s ongoing algorithm tweaks, which decrease organic reach. The ever-decreasing attention spans of social media users. MORE
SOCIAL BUZZ. If you’re a small business struggling with the impact of COVID-19, Facebook has offered its Business Hub as a resource for virtual training, advice for communicating with remote employees and opportunities to apply for cash grants and advertising credits: As the COVID-19 outbreak escalates, our focus has been on keeping people safe and informed by making sure everyone has… Posted by Sheryl Sandberg on Tuesday, March 17, 2020. SOCIAL BUZZ. MORE
Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Facebook is, uh, taking over the world ? However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. MORE
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming. MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media? MORE
On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Who remembers when Facebook was just a place to keep in touch with former classmates? The post Where is Social Media Headed? MORE
Groups on social media can be one way of getting your content or message in front of new audiences on social media. The post Five things to remember when building social media groups appeared first on NewsWhip. MORE
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want. MORE
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. MORE
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social. MORE
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. MORE
The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. Operating under the belief that Facebook isn’t used any longer by 41.8 MORE
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers. MORE
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance. MORE
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. MORE
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. MORE
Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. MORE
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Defending your Social Influence.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.
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PR Daily
AUGUST 9, 2019
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers.
Brand24
MAY 31, 2019
Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach
PR Daily
OCTOBER 13, 2019
Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. The only verified presence of Tim Cook on any form of social media is on Twitter. Social Media
PR Daily
MARCH 27, 2020
Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels.
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PR Daily
MARCH 3, 2020
You don’t have to be a graphic designer to make your social media pop. Thirty percent of Facebook users identify as disabled, and 285 million Facebook users worldwide are visually impaired. Brand Journalism Branding Content Marketing Marketing Social Media
PR Daily
JANUARY 3, 2020
Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. Avoid these 10 major social media scheduling mistakes. Before scheduling content, optimize your social media images for each platform.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
B2B PR Sense
OCTOBER 17, 2019
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.
B2B PR Sense
OCTOBER 15, 2018
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.
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Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media
PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
PR Daily
MARCH 1, 2019
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming.
PR Daily
MARCH 21, 2019
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance.
PR Daily
APRIL 8, 2019
How can your organization use social media to attract customers and develop a strong brand position? Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.
Sword and the Script
SEPTEMBER 26, 2017
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement.
PR Daily
FEBRUARY 22, 2019
The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.
PR Daily
MAY 1, 2019
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
PR Expanded
JULY 22, 2019
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ.
PR Daily
JULY 15, 2019
The obstacles standing between us and brand engagement often include: Google and Facebook’s ongoing algorithm tweaks, which decrease organic reach. The ever-decreasing attention spans of social media users.
PR Warrior
OCTOBER 10, 2018
I’m an unabashed social media purist. . At time of writing, I had over 300 responses on LinkedIn, about 130 on Facebook, and I haven’t gotten around to counting the tweets. This is what social media has always been about.
PR Daily
AUGUST 19, 2019
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media.
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.
PR Daily
JUNE 4, 2019
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.
Shift Communications
MARCH 9, 2015
Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. Operating under the belief that Facebook isn’t used any longer by 41.8
PR Daily
JUNE 19, 2019
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.
Ronn Torossian
APRIL 22, 2019
Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […].
NewsWhip
FEBRUARY 28, 2018
Groups on social media can be one way of getting your content or message in front of new audiences on social media. The post Five things to remember when building social media groups appeared first on NewsWhip.
Critical Mention
NOVEMBER 5, 2019
Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?
PR Daily
MARCH 25, 2020
SOCIAL BUZZ. If you’re a small business struggling with the impact of COVID-19, Facebook has offered its Business Hub as a resource for virtual training, advice for communicating with remote employees and opportunities to apply for cash grants and advertising credits: As the COVID-19 outbreak escalates, our focus has been on keeping people safe and informed by making sure everyone has… Posted by Sheryl Sandberg on Tuesday, March 17, 2020. SOCIAL BUZZ.
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.
PR Expanded
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.
HMA Public Relations
MARCH 27, 2018
On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Who remembers when Facebook was just a place to keep in touch with former classmates? The post Where is Social Media Headed?
Agility PR Solutions
JANUARY 2, 2019
The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media
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