INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media users love memes. These attention-grabbing images, augmented by a few humorous or clever words, tend to garner high engagement and can spread quickly on social media. A review by the social media team or a higher-up can prevent inadvertent miscues. . MORE
Are you unsure about which social media site is the best investment for your organization? That means it’s essential to pick the right social media platform. Social media is labor- and capital-intensive. Key insights include: Facebook leads the pack with 2.4 MORE
How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. Facebook sees the longest average use time, at 58 minutes per day. MORE
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars. MORE
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. MORE
Few things bring the social media scroll screeching to a halt quicker than a compelling image. Every social media platform has different needs when it comes to uploading images. What works on Instagram might not be ideal on Facebook. MORE
How can your organization use social media to attract customers and develop a strong brand position? Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards. MORE
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media MORE
Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach MORE
If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Defending your Social Influence. MORE
RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success. MORE
Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Utilize Social Analytics Tools. MORE
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. MORE
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. MORE
What does your audience want from video content on each of the major social media platforms? Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants. MORE
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1. MORE
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. MORE
Social media is an ever more important tool for PR pros and marketers. Key insights include: On average, a person spends 135 minutes on social media a day. Facebook still leads the pack with 2.27 How are you investing in online networks for the rest of 2019? MORE
According to new data released by Facebook , adding Stories to a Facebook newsfeed campaign can have a significant impact on outcomes. To learn more about how to make your Facebook campaign dollars go a little farther, read the full report. 7 social media tips from top CEOs. MORE
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising. MORE
Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. The only verified presence of Tim Cook on any form of social media is on Twitter. Social Media MORE
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. MORE
These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . After the Cambridge Analytica scandal, some predicted Facebook’s dominance might wane. Social Media MORE
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media. MORE
The obstacles standing between us and brand engagement often include: Google and Facebook’s ongoing algorithm tweaks, which decrease organic reach. The ever-decreasing attention spans of social media users. MORE
Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Facebook is, uh, taking over the world ? However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. MORE
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming. MORE
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy? MORE
Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Facebook will continue investing in long-form news shows , but with a European focus. Social Media MORE
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want. MORE
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. MORE
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social. MORE
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. One thing to note: Facebook is still dominant. MORE
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance. MORE
Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . How are you investing in social media for the coming year? Social Media MORE
PR Daily
AUGUST 29, 2019
Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . How are you investing in social media for the coming year? Social Media
PR Daily
OCTOBER 13, 2019
Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. The only verified presence of Tim Cook on any form of social media is on Twitter. Social Media
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Defending your Social Influence.
B2B PR Sense
OCTOBER 17, 2019
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.
PR Daily
AUGUST 1, 2019
These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . After the Cambridge Analytica scandal, some predicted Facebook’s dominance might wane. Social Media
PR Daily
AUGUST 9, 2019
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers.
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Critical Mention
OCTOBER 18, 2019
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO.
PR Daily
AUGUST 9, 2019
Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Facebook is, uh, taking over the world ? However, there are plenty of reasons to be skeptical about the role social media plays in all our lives.
Brand24
MAY 31, 2019
Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach
PR Daily
OCTOBER 16, 2019
Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Facebook will continue investing in long-form news shows , but with a European focus. Social Media
PR Daily
MAY 14, 2019
RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.
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PR Daily
APRIL 4, 2019
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.
PR Daily
APRIL 14, 2019
Social media is an ever more important tool for PR pros and marketers. Key insights include: On average, a person spends 135 minutes on social media a day. Facebook still leads the pack with 2.27 How are you investing in online networks for the rest of 2019?
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.
PR Daily
AUGUST 12, 2019
How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. Facebook sees the longest average use time, at 58 minutes per day.
PR Daily
JULY 21, 2019
Are you unsure about which social media site is the best investment for your organization? That means it’s essential to pick the right social media platform. Social media is labor- and capital-intensive. Key insights include: Facebook leads the pack with 2.4
Cision
SEPTEMBER 20, 2017
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.
PR Daily
SEPTEMBER 17, 2019
Social media users love memes. These attention-grabbing images, augmented by a few humorous or clever words, tend to garner high engagement and can spread quickly on social media. A review by the social media team or a higher-up can prevent inadvertent miscues. .
PR Daily
AUGUST 19, 2019
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance.
PR Daily
JULY 24, 2019
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. One thing to note: Facebook is still dominant.
PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
Cision
OCTOBER 25, 2016
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.
PR Daily
OCTOBER 16, 2019
According to new data released by Facebook , adding Stories to a Facebook newsfeed campaign can have a significant impact on outcomes. To learn more about how to make your Facebook campaign dollars go a little farther, read the full report. 7 social media tips from top CEOs.
PR Daily
JULY 15, 2019
The obstacles standing between us and brand engagement often include: Google and Facebook’s ongoing algorithm tweaks, which decrease organic reach. The ever-decreasing attention spans of social media users.
PR Daily
MARCH 21, 2019
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want.
B2B PR Sense
OCTOBER 15, 2018
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.
Cision
SEPTEMBER 28, 2016
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.
PR Daily
FEBRUARY 14, 2019
Few things bring the social media scroll screeching to a halt quicker than a compelling image. Every social media platform has different needs when it comes to uploading images. What works on Instagram might not be ideal on Facebook.
PR Daily
MARCH 1, 2019
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming.
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media
Cision
SEPTEMBER 15, 2016
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?
PR Daily
APRIL 8, 2019
How can your organization use social media to attract customers and develop a strong brand position? Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.
Critical Mention
OCTOBER 9, 2019
Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Utilize Social Analytics Tools.
PR Expanded
JULY 22, 2019
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
PR Daily
JUNE 4, 2019
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.
PR Daily
MAY 1, 2019
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels.
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