Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Cision

APRIL 11, 2015

Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Use social media to your advantage.

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. The startling results: less than 2 out of 10 (19%) of moms surveyed say they have had a meaningful interaction with a brand on social media. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media. Check out some PR measurement blog posts! 4 Ways to Link Facebook to Business Outcomes. Most can’t.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

MAY 25, 2015

As a PR pro, you have been building relationships with members of the media and networking with influencers in your space. Instead of simply sending a release to your email list, think of these people the next time you need fresh blog content, or want to conduct a Q&A. You’re a storyteller. And don’t forget about paid promotions!

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself.

Marketing 83

Marketing Retail Social Media Software 83

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Blog about the coverage. Explain more in a blog post and post to your site. Instead, play an active role in getting the most out of the coverage. If it’s evergreen coverage, even better.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” Get the tips you need with our white paper! Social media – Most people do this well.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

SEPTEMBER 26, 2016

Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot. For example, I’m editing this in one of the most popular blog editors: Open Live Writer.

Tools 120

Tools How To SEO Writing 120

Solo PR Pro

MARCH 13, 2018

If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Create a video post, start your own series on YouTube, or Facebook live, or do a combination of these. Create a targeted list of publications, blogs or other media outlets just as you would for clients.

Leadership 62

Leadership Case Study Video YouTube 62

Melissa Agnes

JANUARY 29, 2015

White paper: Dark Websites as a Crisis Communications Strategy. Having a high ranking website and optimized crisis response and communications will help you be found by those searching for more information on the crisis, whether in the heat of the moment or in the future. Now let’s focus-in on the optimization side of things.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Communications Conversations

OCTOBER 13, 2014

Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And, of course, I offered up ideas on how to best fix it.

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

SEPTEMBER 28, 2015

.” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. Here’s how you’ll use it: Whenever you post on social media or send out an email campaign, you’ll want to hop into Analytics to see what kind of activity you generate.

Analytics 136

Analytics eBook Measurement Google 136

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Film 78

Film Community YouTube Video 78

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR Job Coach

NOVEMBER 27, 2009

Start building your "social and professional" network now. As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Consider writing a blog about what is your passion. Look up books and white papers about the field.

Training 106

Training Publicity Insurance Insurance 106

ISEBOX

APRIL 13, 2016

No one likes reading business journals, and white papers are not fun. This goes for every type of business from blogs to Pharma. Speaking of humans, let’s talk about the social media aspect of your marketing efforts. What makes you interact with posts on Social Media? Just talk to them.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Social Currency: The new classic. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Want to build word-of-mouth? How did we discover Pump It Up? The preschool grapevine. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

MARCH 1, 2016

I mean, every time we share one we get above-average engagement on Facebook and LinkedIn!” That is, there’s no chance they will sign up for your white paper, add their name to your enewsletter list, or ask for more info about your product or service? Because they’re on a media site!

Brand 60

Brand Branding Strategy Media 60

Cision

APRIL 20, 2015

I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Readers exit your blog in a matter of seconds. This was for practice.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

NOVEMBER 3, 2016

As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. Now, you want to bring your defined brand to life across all of your chosen or existing social media accounts.

Brand 40

Brand Branding Twitter Reputation 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. I’ve helped build successful owned media platforms at three different companies over the last 10 years. Consistent. Sustainable.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. How to run a paid Facebook campaign Boosting content is the most popular way to execute a PESO campaign on Facebook. Use Facebook Campaign Planner as your guide. This is defined using a subset of Facebook Campaign Planner.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Let’s say you’re running a contest for the next 30 days and you want to promote it heavily on social media. TweetJukebox.

Social Media 120

Social Media Tools Marketing Media 120

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Hint: it depends if you want Facebook likes or shares). Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. Then, adapt it into a series of blog posts. Blog to promote expertise. Leverage media for more media.

Media 120

Media Interviews Print SEO 120