ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

Social Media 56

Social Media Media Leadership Course 56

Cision

NOVEMBER 13, 2015

But with a closer connection to their audience, expertise on a niche topic and greater engagement , social media influencers could be the better fit. Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power.

Social Media 120

Social Media Brand Branding YouTube 120

Mark My Words

FEBRUARY 16, 2024

And as Borkowski’s recent white paper set out, the generational divide is only set to widen. In June 2023, TikTok was banned from all government phones, hence why the Home Office is getting influencers to post instead, in some bizarre workaround.

Government 60

Government Social Media Viral Video 60

Communications Conversations

NOVEMBER 22, 2022

No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. Social posts. White papers. The post Why good writing is the best foundation of a successful social media career first appeared on Arik Hanson. You have to learn to write well.”

Writing 88

Writing Social Media Newspapers Media 88

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

Social Media 120

Social Media Media Analytics Data 120

Cision

DECEMBER 1, 2015

That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad, forgotten plant and even cleaning up some of my processes within my business. How’s your social media strategy looking? Maximize your efforts by implementing social listening! Learn how with our white paper!

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Click here for our free white paper!

Social Media 120

Social Media Media Internal International 120

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Prepare yourself for a social media crisis. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. 3. Serious-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks. Set Up Social Sharing Icons.

Social Media 120

Social Media Blogging Media LinkedIn 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Presspage

FEBRUARY 8, 2021

During : How to systematically use your newsroom and leverage social channels to get the message out. A white paper on The Crisis Newsroom is also available upon request. Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 73

Ethics Social Media Trends Viral 73

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

5W PR

MARCH 26, 2024

Whether it’s the unveiling of a revolutionary product, the securing of major funding, or a strategic partnership, craft the press releases to be media-friendly, sticking to journalistic standards and including elements that journalists and editors will find interesting.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? “In There is a dearth of information available to consumers, making them uncertain, frustrated and driving them to social media to find answers and support.”.

Financial 120

Financial Brand Branding Mobile 120

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Long-form written material allows an executive more scope to display expertise that an occasional news quote or social post cannot.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding How To Construction 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. not only with the media, but with the general public, depending on context. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Cision

FEBRUARY 4, 2016

Learn what is needed to get started and how this model can help your content and social media strategies. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Want to renovate your social plan too? Get our free white paper for a six-step plan!

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

Deirdre Breakenridge

MAY 13, 2019

She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 116

B2B Study Survey Software 116

Cision

JULY 24, 2015

Click here for your free white paper! To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology.

Mobile 120

Mobile Financial Retail Technology 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 110

Ethics Industry Publicity Analysis 110