Cision

JUNE 20, 2015

However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. Check out these three levels of risk to determine when you need to call your crisis communication team to your side.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

Cision

DECEMBER 1, 2015

Or maybe your Facebook page looks like a promotion for your company. Learn how with our white paper! Facebook rolled out its Messages for business pages this year. Take the time to do that now. Do you see any glaring issues? Whatever you discover, figure out how to improve it. Start Replying to People. That ends now.

Social Media 120

Social Media Strategy Media Customer Service 120

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

DECEMBER 22, 2014

Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. As the year draws to a close we’re all thinking about 2015. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

JUNE 5, 2015

Get the concrete metrics you need by using the seven types of attribution modeling and nine tips for using multi-touch attribution modeling found in this white paper. 4 Ways to Link Facebook to Business Outcomes. Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR.

Resources 120

Resources Measurement Advertising Advertising 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. In this low-trust environment, communication from the C-suite must be authentic. Find the 2018 Trust Barometer here.).

Communications 132

Communications Employee Leadership Writing 132

Cision

MAY 5, 2015

Get our free white paper to see how! Facebook already gives preferential treatment to its native video platform. That may mean you’ll still write the white paper or case study. Create graphics that can be shared on Instagram and used to drive traffic back to the paper. Do they cause people to act?

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

MAY 25, 2015

Most likely, you are already using Facebook and Twitter to engage with your audience. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! Use simple editing tools to share short, fun and informative videos that your audience can quickly digest. You are social-savvy.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. How To Guides also work well when combined for an eBook.

eBook 65

eBook Video YouTube SEO 65

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics. Average finish.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

MARCH 7, 2016

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). “If you lose connection while live, find a place with better signal” – Facebook Live Video best practices.

Video 120

Video Mobile Film Facebook 120

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy. Read the White Paper >> here.

Marketing 83

Marketing Retail Social Media Software 83

Cision

APRIL 25, 2015

Are you seeing a lot of traffic coming from Facebook? Get our free “Outside-The-Box Content Marketing for PR” white paper now! While there may be many different channels, try choosing just the top two and stick with those when crafting your message. This will help you stay focused and give you base for Step 3.

Film 120

Film Content Marketing Analytics Measurement 120

Polaris

MAY 5, 2015

In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). Social Media Platform: Pinterest, Facebook and Twitter. 3: Parenting Tips.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

APRIL 7, 2015

Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. Facebook serves a different audience than YouTube or Twitter. Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Cision

MARCH 28, 2016

For example, your brand might typically spend more time and energy engaging Facebook followers, but if a troll starts causing havoc with her incessant tweets, you may want to shift your attention to your Twitter audience before the negative social mentions spread. Get our free white paper today! Influencer.

Crisis 120

Crisis Tourism Crisis Management Energy 120

Cision

AUGUST 25, 2015

Click here for our free white paper! So if you need someone to manage Twitter daily and Facebook two days a week, you’ll pay less than you probably imagined. Find a social media expert who offers coaching to spend a few hours with you to assess what you’re currently doing and make a few recommendations for improvement.

Social Media 120

Social Media Media Internal International 120

Cision

JULY 13, 2015

If it’s on Twitter or Facebook, he’s there, too. View the white paper now! He can be counted on to carry out the mission, the message, regardless of the social media fire’s size. And he’ll carry it out on whichever channel he needs to. If he needs to be on Instagram, he’s there. Face is “face.” He’s the spokesperson.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Marketwired

DECEMBER 10, 2015

Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

JULY 21, 2015

Click here for our free outside-the-box content marketing white paper! If there’s room in that tweet or Facebook update, add the simple phrase “please RT” or “please share.” Here’s how you can boost your blog’s traffic with a few social media tricks. Want to create content that drives shares? Share Your Content Yourself.

Social Media 120

Social Media Blogging Media LinkedIn 120

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 73

Ethics Social Media Trends Viral 73

Cision

MARCH 30, 2015

Get the tips you need with our white paper! Just because somebody wrote a piece doesn’t mean that their headline couldn’t improved, or that their photos are optimized for Pinterest or Facebook or Instagram. Get our free PR tech white paper now! Leverage your distribution channels.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

AUGUST 21, 2015

And unlike Facebook or Instagram, Periscope allows users to send an infinite number of hearts (the equivalent of a Like) should they wish. Click here for our free white paper today! Instant Feedback. On Periscope, feedback is as instant and immediate as can be. Want more video streaming best practices? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! My favorite social media platform is…I’m still a Facebook fan—but for clients, I’m also big on Snapchat. What has been the biggest challenge of your career? Can you mitigate a crisis in real time? I laugh the most at…my kid being silly. Images via Pixabay: 1 , 2 , 3.

Employee 120

Employee Agency Meeting Strategy 120

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Polaris

DECEMBER 30, 2014

People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. Pinterest and Instagram are great ways for organizations to connect with customers. It’s no secret that visual content is hot right now. Pinterest or Instagram? Which one is right for you?

Pinterest 196

Pinterest Instagram Brand Branding 196

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Cision

APRIL 22, 2015

Get our free “Outside-The-Box Content Marketing for PR” white paper now! Check out our video summaries with the top takeaways from NMX on our Facebook page: day 1 , day 2 , and day 3. He encourages content creators to check out live streaming apps such as Meerkat and Periscope and use it to their advantage.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

JANUARY 19, 2016

Get our free white paper today! Snapchat…Today, breaking news is captured, announced and spread faster than ever before thanks to social. In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. Unify To Stay Connected.

Crisis 120

Crisis Tourism Local Crisis Management 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

JUNE 25, 2015

After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). If it’s evergreen coverage, even better. Re-share it throughout the year. Circulate internally. Don’t forget this important tip. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Job Coach

AUGUST 21, 2010

Check sites like Google, Bing, Linkedin, Facebook, Twitter, Plaxo, ZoomInfo, Spoke, Pipl, Classmates, Naymz, Slideshare, etc. Look for profiles, blogs, articles, white papers, biographies and other information types that can give you a sense of the person’s interests, priorities, passions and preferences.

Web 135

Web Pitching LinkedIn Interviews 135

Cision

NOVEMBER 24, 2015

Get Cision’s free white paper now! VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Want to engage your audience’s top influencers? Success Stories. This isn ’ t unproven either. New companies are making millions from this strategy.

Pitching 120

Pitching How To Instagram YouTube 120