Remove Examples Remove Local Remove Social Media Remove Web
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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

Let’s look at a few of the more prominent examples. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. Nice to see a local company doing that here in Minnesota. Steak Umms takes a (big) stand on Twitter. Very transparent.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The reality of modern media is that news stories are published to the web instantaneously. It’s an approach rooted in PRs and listening to the local environment. Airtable , Asana and Trello are the most common examples. These web-based platforms combine project management tools with a calendar.

Tools 203
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PR Tips and Hacks for a Small Business

The Proactive Report

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Get very specific.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Yet Indian-language content on the web is limited. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments.

Mobile 156
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The Death of the Press Release.

Maxim Behar

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0